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Forever Rose Launches Versace Collection

A first for the Middle East, Forever Rose London, a purveyor of the world's most exclusive long-lasting roses, has introduced its latest collaboration with Versace, across all stores in the UAE, Qatar and KSA. The Forever Rose Versace Collection features exclusive hand-painted vases beautifully curated with both garden flowers and Forever Roses, which further diversifies the brand’s luxury, romance-focused offering.

The exclusive collaboration features key curations such as The Rose of Zayed, by Forever Rose, which is a special edition vase featuring the photo of the late Sheikh Zayed bin Sultan Al Nahyan. Made in Germany by the renowned porcelain house Rosenthal, the collection beautifully merges Middle Eastern heritage and the very best in luxury. Furthermore, the Forever Rose Versace capsule collection features 25 different vase designs, unique Arabic coffee cups, dellahs and candles.

Each piece takes inspiration from Versace’s print archives and Forever Rose’s Middle Eastern aesthetic. The result is a neo-baroque feel, featuring prints of intertwined chains, geometric symbols, lions and medusa heads, on a striking palette and bold use of gold and black, synonymous with both brands.

The Forever Rose Versace Collection is an ode to the glamour, prestige, and lavishness of fashion and floristry. Offering a wide array of exotic colours within its collections, the featured Forever Roses come in a spectrum of colours from soft pastel shades to striking jet noir, all harvested from the company’s Ecuadorian partner farms that meet the highest industry standards of environmental awareness and responsibility. Lasting for three years and beyond, Forever Roses’ are not only a symbol of beauty and romance but a timepiece that celebrate and cherish special moments forever.



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