FRAME Publicity, Middle East based luxury communications agency, has been appointed to manage the PR for Bloomingdale’s across the Middle East.
FRAME will work closely with the brand team supporting them with an integrated PR and communications strategy that will cover new campaign launches, events, editorial shoots, influencer and marketing activations across the region.
Bloomingdale’s launched its first store outside the United States in The Dubai Mall in 2010, housing over 500 brands across fashion, beauty, fine jewelry and home, followed by a dedicated women’s store at 360 Mall, Kuwait in 2017.
2020 saw the launch of Bloomingdale’s online; the regional e-commerce platform that offers delivery across UAE, Kuwait and KSA. The platform provides same day delivery within the UAE along with an express 90-minute delivery on select beauty and fine jewelry items, 4-hour delivery in Kuwait on select items and express delivery in KSA.