FRANK ZAUNER on Steering MG into Qatar's Electrified with the Cyberster.

“The Cyberster is not just another car — it’s a statement that blends MG’s heritage with electrifying innovation.”

An exclusive interview with Frank Zauner, General Manager of Auto Class Cars Bisht Magazine

Introductory Paragraph

As MG marks over a century of automotive innovation, Auto Class Cars, the authorized general distributor of MG in Qatar, continues to play a leading role in shaping the brand’s success in the region. 2024 was a landmark year, not only for the global MG centennial but also for the Qatari market, with the opening of a new state-of-the-art showroom in Lusail, the expansion of service and parts facilities, and the launch of several new models that have strengthened the brand’s presence. At the heart of these celebrations came the arrival of the MG Cyberster — a striking two-seater electric roadster that blends MG’s legendary heritage with cutting-edge technology. In this exclusive interview, Frank Zauner, General Manager of Auto Class Cars, shares insights on the Cyberster, MG’s vision for electric mobility, and how the brand’s extensive aftersales network continues to deliver unmatched value and customer satisfaction in Qatar.

Interview Q&A (Selected Adjustments Shown)

1. First of all, let me congratulate you on the launch of the amazing MG Cyberster in Qatar...

2024 was a milestone year for MG and Auto Class Cars, the authorized general distributor of MG in Qatar, as we proudly celebrated the brand’s centennial anniversary. Throughout the year, we introduced new models and concepts, launched several cars, and unveiled a new state-of-the-art MG showroom in Lusail at a premium location, further strengthening our retail presence. We also rolled out extensive marketing campaigns to engage with our customers more closely. In addition, we strengthened our infrastructure with new facilities to ensure long-term growth and support for our expanding customer base.as part of MG’s 100th anniversary celebrations, we introduced the remarkable MG Cyberster, with the Turner Twins joining us to showcase the car during their journey across the Middle East, including a memorable stop in Qatar. This was the perfect moment to present the Cyberster to the Qatari market. Inspired by MG’s iconic MGB model, the Cyberster blends heritage with cutting-edge technology and electrifying innovation. Its presence in Qatar and the wider region through this landmark activation reflects MG’s enduring commitment to the Middle East and its customers.

2. Launching a two-seater electric roadster is a brave move in a market that loves SUVs...

On the contrary, the MG Cyberster pays tribute to the brand’s illustrious 100-year heritage, during which MG has built a strong reputation for excellence and innovation in the automotive industry. Since MG’s rebranding and the launch of new models in 2017, the brand has successfully introduced a range of concepts, including SUVs and sedans, which our customers have embraced.However, the Cyberster stands out as it embodies the original DNA of the brand while bringing a fresh sense of glamour to our portfolio. It not only enhances our diverse offering but also resonates strongly with younger customers who seek a stylish, sporty, and distinctive car that combines innovation with MG’s timeless spirit.

3. This is a premium 2-door roadster car. How will the MG Cyberster be positioned in the Qatari market in terms of price?

MG’s philosophy has always been to deliver high-quality, reliable cars at affordable prices. In fact, MG has been a leader and game changer when it comes to pricing, offering vehicles across various categories that are highly competitive while maintaining exceptional standards of quality, advanced technology, and reliability.This commitment is reinforced by our six-year warranty and comprehensive customer care programs, which continue to provide MG owners with peace of mind and confidence in their investment.With the MG Cyberster, customers are getting the most competitive price in its segment—while still enjoying uncompromised quality, cutting-edge technology, and exhilarating performance. It’s simply the smartest choice in the electric sports car category.

4. An advanced car like the Cyberster requires special care. Are your service centers and technicians at Auto Class Cars specially trained?

Of course. Our service centres are fully equipped to support all MG models, whether sporty, sedans, or SUVs, across both ICE and electric categories. Our facilities are equipped with the latest tools and technology, and our technicians receive brand-certified training to ensure they can service even advanced electric models like the Cyberster with the highest global standards.My message to all MG owners is that you are our partners, not just customers. Our aftersales and maintenance services reflect MG’s ethos and long-term vision, ensuring that every vehicle remains in excellent condition and is always in safe hands.

“At MG, selling a car is just the beginning — our five service centers, dedicated BodyShop Workshop and two central warehouses make us the strongest aftersales network in Qatar.”

5. MG is now one of the fastest-growing automotive brands in Qatar. How do you ensure customer satisfaction, particularly in aftersales?

Customer satisfaction is the foundation of our success. At Auto Class Cars, we believe that selling a car is only the beginning of the relationship—we focus on building trust, loyalty, and peace of mind throughout the entire ownership journey.To achieve this, we have invested heavily in one of the largest and most advanced aftersales networks in Qatar, designed to ensure convenience and accessibility for every MG owner. Today, our customers benefit from:

• Five service centers across the country, strategically located to bring service closer to our customers wherever they are.

• A dedicated, state-of-the-art bodyshop workshop, equipped with advanced technology and expert technicians to handle all repair needs with the highest quality standards.

• Two central spare parts warehouses that guarantee immediate parts availability, reducing waiting times and enabling faster, more efficient service delivery.

• Certified technicians and specialists trained directly by the brand, ensuring that every repair and maintenance task is handled with precision and care.

• A customer-first approach supported by digital tools, service reminders, transparent pricing, and fast turnaround times, all aimed at creating the best ownership experience in the market.This extensive infrastructure allows us not only to deliver speed and reliability but also to provide a truly premium customer journey. Our goal is to ensure that every MG customer in Qatar enjoys the best aftersales care in the market, combining efficiency, quality, and personal attention.This is why MG continues to earn the trust of thousands of customers in Qatar—because they know we are not only providing them with exceptional cars, but also standing by them with a world-class support system throughout their entire ownership.