Fullord breaks the boundaries again with a revolutionary jewel: Discover MASAI





MASAI casts the strength and power of the traditional Masai spear into gold and diamonds, transcending time and space to immortalize a childhood memory that will therefore never fade.




Inspiration


Inspired by the traditional MASAI spear, this bracelet encapsule forever a childhood memory of Sandrine Thibaud, CEO and Creative director: “I was born and raised in Africa and was used to living around the MASAI in my village. I remem- ber being fascinated by their strength, their agility and by the fluidity of their movements. That is what I wanted to recreate in the jewel, by juxtaposing a smooth polished gold surface with the roughness of a sharp pointy tip.




Customization


Thanks to a revolutionary patented mechanism the MASAI bracelet allows you to change its tip as you wish, giving the possibility to create an infinity of different styles and to combine multiple bracelets together.




As per the codes of the house, Fullord always focuses on creativity and on encouraging customers to play and expe- riment with their Fullord pieces. “I believe jewellery is that personal signature to your look, I want my customer to be emotionally attached to their jewellery, live with it and make it their own” (S. Thibaud)




All the tips are therefore sold on their own to allow customers to create their specific design and be able to change the look of their piece according to their likes




The Collection


Totally unisex thanks to its clean and essential design the MASAI bracelts comes in range of different finishes. Starting from the simple plain gold version (available in rose and white gold), black or white diamond set tip, or full pavè.




Show stopper of the collection is the black ceramic and rose gold MASAI, inspired by tribal paintings featuring a striped black ceramic design on a rose gold base.




The changeable tips are available in rose and white gold, black or white diamonds both with rose gold or white gold base.




Limited Edition


To celebrate its launch in Geneva, the MASAI bracelets will be available in a full mat black finish applied on a 18 k rose gold base, in exclusive partnership with Divan Luxury Goods

“This piece is the epitome of understated luxury” (S. Thibaud)




Availability


Officially launching on 9th December the collection will be available online on fullord.com as well as in store at Divan Luxury Goods 49 rue du Rhone for an exclusive private shopping experience.
















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