G R A F F Introducing GRAFFABULOUS


Grajfs new high jewellery campaign harnesses Lhe.fanLasLical beauLy o.f one

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An ode to the formidable force of nature and the majesty of natural diamonds and gems, Graff's high jewellery campaign for 2022 is an unrivalled display of high jewellery wonder that expresses the pure fantasy of the most fabulous jewels in the world.


Photographed by rising star Carlijn Jacobs, GRAFFABULOUS presents a peerless trove of extraordinary stones, showcased in more than 80 pieces of high jewellery, each one of a kind. All of the precious stones for which the House is renowned appear in the campaign, revealing the full spectrum of rarity at Graff. An unprecedented 3,600 carats of diamonds, emeralds, rubies and sapphires are featured, making this among the greatest gatherings of gems ever seen in a single high jewellery campaign.





A TOUR-DE-FORCE OF DESIGN AND CRAFTSMANSHIP

Sorne of the most audacious jewels ever crafted by the House, dreams and desire converge in these intense-ly precious new creations, which reveal the true artistry of high jewellery at Graff. Displaying a never-before-seen level of intricacy, diamonds and gemstones are forged into unique designs with myriad layers of detail that push the possibilities of Graff's craft like never before.

Necklaces feature prominently in the collection, carefully orchestrated to display a captivating rhythm that flows with a beautiful fluency from one gern to the next. "As designers, we listen ta the sangs the stones are singing, focusing on the music and the rhythm," says Anne-Eva Geffroy, Design Director at Graff. "Like the ripples that emanate outwards when a stone is dropped in water, the ternpo increases as the jewels graduate in size until they reach a crescendo: a central motif where the full force of these natural gemstones is concentrated."


Contemporary motifs first seen in the Tribal collection have been further explored and expanded upon, challenging Graff's artisans to custom cut diamonds into innovative shapes to realise these creative arrangements of stones, which are breath-taking in their three-di rnensionality. 11 lustrating the excellence of Graff's craftsmanship and highlighting their textural complexity, an array of high jewellery rings sculpt the light into brave, new forms, with contrasting diamond cuts enhancing the exhilarating sense of perspective.




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