GEORG JENSEN’S DAISY COLLECTION: FLOWERS AND FLUID, VERSATILE DESIGN

With a history that spans more than 100 years, the Georg Jensen brand represents quality craftsmanship and timeless aesthetic design, producing lifestyle products ranging from hollowware to watches, jewellery and home products.

The philosophy of Georg Jensen himself was to create democratic designs possessing both functionality and beauty. His artisanal skill and artistic talent combined with his continuous ability

to identify and support design talent was the foundation on which he built Georg Jensen in Copenhagen in 1904.

Georg Jensen’s style embraced the Art Nouveau lines of the day but injected them with a distinctive vigor that continues to resonate today. Serene flowing forms are enriched by exquisitely sculpted ornamentation and his stylized bouquets of flowers and lush bunches of grapes reflect his sensual delight in nature. Our most important task is to leverage the ideas and principles of the

master himself and translate these into the design of the present day.

Inspired by Denmark’s national flower, the refined and elegant DAISY collection has been a favorite for generations of women.

Building on the distinctive form of one of nature’s most charming flowers, the collectionexudes purity, innocence, strength and drama, and continues to transition seamlessly from season to season with its inherent understated cool and refined elegance.

It can be worn as a brooch, earring or pendant and with jeans, business or cocktail attire. Like the flower that inspired it, the DAISY collection is joyful and fresh.