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Introducing Huda’s newest go-to products that have become her everyday essentials!

Contour, Define And Line With Our Matte Obsessions And Creamy Kohl Longwear Eye Pencil!

Eye products are our obsessions, but these Matte products are necessities.

The enchantment with eyeshadow continues as we launch our first ever all Matte Obsessions palettes. These aren’t your typical matte palettes though; they’ve got a 90s edge to create fun or sophisticated looks for daytime or evening. Add a flick of our new pencil liner to the mix to create instant definition or achieve a glam grunge look.

Our Creamy Kohl liner is our first EVER pencil eyeliner that comes in two shades and an ultra-creamy formula that gives a long-lasting impact to your eyes.

With these versatile products, Huda gives you all the tools you need to effortlessly define the eye area and push the boundaries of contouring and shaping the eyes. Create on-the-go, dope, chic and timeless looks in minutes – this matte combo is one you won’t want to be without!


The new generation of eyeliners is here, and our Creamy Kohl Longwear Eye Pencil will take your breath away. The innovative gel-like texture glides along the eye without tugging or pulling, leaving a high-impact line. The super creamy formula allows even eyeliner-novices to swish a line seamlessly over the eyeline or waterline. Smudgeable when first applied but smudge-resistant once set, this next level formula is waterproof, sweat proof and transfer proof.

Finally, a slim, twist up and retractable​ case is seriously versatile to pop in your make-up bag if you want to add more drama or go full-glam throughout the day.


Super creamy


✓ Smudge, water & transfer proof

✓ 24-hour flake proof

Gel-like formula

So easy to use

Silky matte finish


· Use on the waterline, lash line or lid to create your preferred look

· Apply in one easy stroke

· For a softer look, smudge with finger or brush to create a smoky effect

· Work fast! This formula will set quickly & stay in place!


Our new Matte Obsession Eyeshadow Palettes are an everyday essential: blendable, versatile, and totally matte!

‘Mattes have become my EVERYDAY go-to! I love the way they create so many possibilities to shape and contour the eye. They add an element of drama without looking too overdone. Mattes are the absolute essential for every look, and these palettes are EVERYTHING!’

A choice of ninehighly pigmented, timeless hues in Powder Matte and Cream-to-Powder finishes. WARM & COOL are the two Matte Obsession Eyeshadow Palettes to choose from, with a fresh take on must-have mattes that blend harmoniously and complement every skin tone.

Warm Matte Obsessions:Turn up the thermostat on mattes with this warm-toned selection of toasty terracottas, rusty oranges, pretty peaches and rich browns.

Cool Matte Obsessions:Take your mattes on the rocks with icy mauves, dreamy pinks, pastel purples and frosty browns.

The innovative textures feel super sensorial and make application extra easy. The cream-to-powder-matte is creamy to the touch but has a soft powdery application for the perfect matte finish, while our powder mattes are velvety smooth for a seamless blend with NO creasing!

These chic, travel-sized palettes are perfect for on-the-go looks. Whether you want a simple everyday dash of color to make your eyes pop or a more intense, contoured eye for extra impact; the smooth texture and blendable formulas make application easy, even with just your finger!!


9 ultra-pigmented shades

Warm & Cool themed palettes

✓ All matte must-have hues in one palette

✓ Innovative & Travel-sized for on-the-go looks

Smooth, velvety application

Buildable coverage

Easy to blend


· Create and prep the perfect canvas with our #FAUXFILTER Concealer

· Build your base with the cream to powder shadows.

· Use your fingers forthe perfect blended base

· Pick up the powder mattes using a dense flat brush for fully-pigmented color pay off,or a fluffybrush for a blended out smoky look



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