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Following the successful unveiling of their e-boutique last year, Swiss luxury watch manufacturer IWC Schaffhausen is proud to announce the launch of an innovative and easy-to-use e-commerce platform in the UAE that will enable customers to purchase timepieces anytime, from anywhere.

In line with the brand’s commitment to elevating its global customer experience, the new platform provides an immersive brand universe complemented by superior quality customer service, marking the next step in retail innovation. Accessible from a mobile phone, laptop or desktop computer, customers can now easily contact customer advisers and book in-store or virtual appointments and enjoy a seamless journey from aspirational content to e-commerce, all in one place.

“The IWC e-commerce platform has launched at a crucial time, especially when customers are shopping more frequently from the comfort and safety of their homes. With a dedicated customer service team available for virtual appointments, the platform will provide a smooth online shopping experience for new shoppers and also reinforce the brand’s relationships with its top customers,” said Mehdi Rajan, Regional Brand Director of IWC Schaffhausen for the Middle East, India and Africa.

The landing page will take visitors to the contemporary façade of the IWC boutique, where they can discover the history and pioneering craftsmanship of IWC Schaffhausen. Upon entering the e-boutique, visitors can explore panoramic displays that tell the story of the IWC collections and learn about the watch manufacturer’s numerous successful partnerships through storytelling; an element that is at the very core of the brand. Thanks to 360-degree dynamic video technology, visitors can click on displays and compare products, find out more about customer service, browse online catalogues, and take guided tours of the boutique. IWC watch owners can also book an appointment for the IWC Watch Spa and interact directly with IWC watchmakers for a more bespoke experience.

The sleek and intuitive new omni-channel e-commerce platform promises a unified shopping experience at the touch of a button where customers can purchase their favourite timepieces from the core collection or shop exclusive, limited-edition online pieces using a credit card. Once orders are placed, customers can either opt for a delivery service or choose to pick up their watches from The Dubai Mall or The Galleria Al Maryah Island boutiques. Shoppers also have the option of personalizing gift cards and gift-wrapping watches for special occasions.

The IWC Schaffhausen e-commerce platform launched in the UAE on 27 May 2021.


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