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IWC Schaffhausen announces the opening of its dedicated pop up in one of Kuwait’s most luxurious shopping, dining, and entertainment destinations, Salhiya Mall with Morad Yousuf Behbehani. Operating for the next six months, this pop-up will welcome watch enthusiasts to delve into the IWC universe and discover its heritage, innovations and latest timepieces.

Situated on the ground floor of the mall, the pop up is built with black container frames highlighting The Big Pilot Collection and showcasing the brand’s state-of-the-art technology, high caliber movements and exquisite detailing. A cozy lounge is set up at the pop up for customers to try the timepieces at leisure, creating a memorable experience with IWC. Displayed at the pop-up will be the brand’s latest watches from the Big Pilot’s TOP GUN, Chronograph, Spitfire and Perpetual Calendar collections, as well as new launches from the Portofino and Portugieser families.

With its extensive experience and expertise in manufacturing precise and robust instruments, IWC brings the magic and elegance of watchmaking to all who wear them.


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