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Karen Wazen announced as Guerlain Skincare’s New Middle East Ambassador





Guerlain is proud to officially announce the appointment of Dubai-based Lebanese digital identity and entrepreneur, Karen Wazen, as Skincare’s first regional ambassador, representing Guerlain’s full skincare line. A long-time supporter and advocate of Guerlain, Karen shares the same values as the House including a passion for sustainability, a love of organic ingredients, appreciation of savoir faire, and values resonate perfectly with Guerlain’s aim to empower and connect with women across the region.




I am very proud to become the Middle Eastern ambassador for Guerlain. As a House whose DNA and heritage are in complete, authentic alignment with my own ethos, I look forward to this beautiful and exciting new chapter together.” - Karen Wazen, Guerlain Skincare Ambassador.




“At the heart of Guerlain is an unsurpassed culture representative of all beauty; we look forward to continuing this story in the Middle East through our brand advocate Karen Wazen who reflects our quest in creating a more beautiful and sustainable world.” - Véronique Courtois, CEO of Guerlain.



Visionary in its holistic perception of Beauty, since founding, Guerlain has made its mark through creative daring and innovation. From artistic techniques, to treasures from Nature and a commitment to high quality, its quest for excellence and perfection has been constant.




Since 1828, Guerlain has been seeking to harness the innate power of Nature to formulate its greatest creations and nourish the beauty and youth of women. Today’s Guerlain skincare products are the culmination of an audacious alchemy and relentless research that together ensure a winning combination of the utmost luxury and unparalleled potency. Guerlain understands beauty and pleasure go hand in hand.





IN THE NAME OF BEAUTY: FOR A MORE BEAUTIFUL AND SUSTAINABLE WORLD


Nature has been our inspiration since 1828 and for fifteen years, we have placed its conservation at the heart of our work. Dedicated to preserving this inestimable heritage, the House of Guerlain commits to passing on its wonders to future generations, with the Bee as its sentinel. Since 2007, it formalized this pioneering commitment, In the Name of Beauty. Guided by the Bee, its historic symbol, Guerlain takes concrete action across the world to preserve biodiversity, innovate sustainably, act for the climate and create a positive social impact. For the fifteenth anniversary of its commitment “In the Name of Beauty”, the resolutely future-oriented House reaffirms its determination to carry the noble alliance of luxury and sustainable development toward ever greater heights.




ABEILLE ROYALE & ORCHIDÉE IMPÉRIALE


In the name of beauty, the brand acts by elevating Nature into art and commits to passing on its wonders to future generations, with the Bee as sentinel.




As bees produce some of the world's most effective natural healing agents, Guerlain works continuously with the most powerful honeys and royal jellies to create Abeille Royale for more than 10 years. With Abeille Royale, Guerlain Research has been exploring the close links between neuroscience and skin repair. As a results of these years of exploration, the Dynamic Black Bee Repair Technology part of each novelties formulation that helps stimulate the key mechanisms of the skin's repair process to help continuously correct wrinkles and loss of tissue firmness.




Orchidée Impériale is an exceptional complete skincare range, renowned for its effectiveness to regenerate the visible signs of skin ageing and the sensory pleasure of its textures. More than 15 years ago, Guerlain revealed to the world the power of orchid’s extraordinary longevity and their incredible cosmetic potential with the creation of Orchidée Impériale. It perfectly embodies the spirit of excellence for which Guerlain is known: the latest discoveries in skin longevity, unique formulation know-how and a rare and precious raw material, the orchid. A true phenomenon of longevity, the orchid is the most highly developed species in the plant kingdom. Convinced of its outstanding potential, Guerlain has established its first ever research center dedicated to the orchid: the Orchidarium®, that groups together three different and complementary centers to discover, understand, study and explore orchids.




INSTITUTES & SPAS


In 1939, Guerlain opened one of the world’s first beauty institutes on the 1st floor of 68, Avenue des Champs-Élysées. Today, their Institutes & Spas carry on this tradition of excellence, embodied by settings that are as exclusive as the treatments offered. Designed by renowned architects, they are inspired by the cultural heritage of each location, creating a unique atmosphere. Their treatment protocols are the fruit of Guerlain’s own unique aesthetic expertise and savoir-faire, offering clients around the world a truly exceptional experience.




Guerlain Spa DUBAI - One&Only The Palm

Guerlain Spa QATAR - Alfardan







© 2023 DUNES

DUNES  magazine is  the Middle East luxury lifestyle magazine covering local, regional and international fashion news  in addition to articles from our editorial team about fashion, lifestyle, health & fitness, watches & jewellery, beauty,  travel & hospitality, interviews and many more features.

Dunes magazine is a supplementary of Maqina 

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