Project bYouty, the region’s largest homegrown grooming, beauty and wellness online destination is pleased to present their men’s grooming edit created for the conscious consumer.
With the strong belief that men's grooming is now as essential as a well-curated wardrobe, the platform aims to educate men and women on the importance of making informed decisions, what it means to them as individuals, what it means to society and why it is everyone’s responsibility to protect the future generation shifting the mindset of the audience from simply a consumer to a conscious consumer.
Retailing cruelty-free, vegan, organic, halal, sustainable and clean beauty and wellness brands, with cult skincare favourites and new brand discoveries mixed in equal measure, the curated selection includes products and brands that work wonders for the beard, as well as the planet.
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