LOOTAH PERFUMES, THE EMIRATI FRAGRANCE HOUSE, INTRODUCES THREE NEW CREATIONS

A harmonious blend of heritage, craftsmanship, and contemporary artistry

Lootah Perfumes, the homegrown fragrance house that breathes the spirit of Emirati culture, unveils three captivating new creations that expand its signature collections: Velvet Dawn, a sophisticated new Eau de Parfum joining the Classic Collection; Lava Oud, a bold modern expression within the Oud Collection; and the reimagined Palomino Bukhoor, a poetic continuation of one of the brand’s most beloved scents.

An Enduring Legacy of Scent and Craft

For generations, Lootah Perfumes has been synonymous with the mastery of fragrance, a name that evokes the artistry, emotion, and ritual of scent deeply rooted in Emirati life. Guided by time-honoured techniques and an unwavering passion for olfactory excellence, the house continues to craft perfumes, attars, incense, and home fragrances that blend traditional craftsmanship with modern sensibility. Each creation reflects Lootah Perfumes’ heritage; warm, generous, and steeped in hospitality, while reimagining the language of perfumery through innovation and artistry. Within every bottle lies a story of culture and craft, an invitation to experience luxury that lingers far beyond the moment.

The Classic Collection: Introducing Velvet Dawn

A masterful fusion of art and olfactory excellence, the Classic Collection represents the brand’s dedication to timeless beauty and emotional resonance. Each fragrance is meticulously composed to stir memories and capture fleeting emotions from airy florals to sensual woods.

The latest addition, Velvet Dawn, embodies the duality of elegance and intensity. It opens with luminous bergamot and cardamom before unveiling a heart of refined orris and cypress, a nod to Parisian sophistication. As the fragrance settles, smoky vetiver, warm tonka, vanilla, and amber leave behind a trail of quiet confidence and allure.

The Oud Collection: Introducing Lava Oud

A tribute to Emirati legacy and the mystique of oud, the Oud Collection stands as an enduring symbol of the region’s deep connection to this prized ingredient. Each fragrance in the collection is a testament to the power of craftsmanship and the sensory richness of oud; bold, spiritual, and unforgettable.

Newly introduced, Lava Oud captures the raw heat of smouldering embers and the golden glow of amber resin. The scent ignites with pink pepper, leather, and patchouli, deepening into cardamom, cade smoke, and tonka, before unfurling into an elegant base of oud, sandalwood, and guaiacwood.

Dark, smoky, and magnetic, Lava Oud is the fragrance for those who seek intensity, it is a contemporary statement rooted in heritage.

A New Chapter for an Icon: Palomino Bukhoor

Lootah Perfumes also expands one of its most iconic fragrances with the introduction of Palomino Bukhoor, an elegant incense that reimagines the beloved Palomino perfume as a ritual for the home. Inspired by the golden Palomino horse, a symbol of strength, beauty, and regal grace, this scent was envisioned as more than a perfume. Meticulously handcrafted by members of the Lootah family, Palomino Bukhoor preserves traditional incense-making techniques while infusing the fragrance with contemporary warmth and sophistication.

Velvet Dawn, Lava Oud and the Palomino Bukhoor are permanent additions to Lootah Perfumes’ portfolio and are available on Ounass, lootahperfumes.com and at all Lootah Perfumes outlets across the UAE, Bahrain, Kuwait and Oman.

Prices:

• Velvet Dawn (80ml): AED 390

• Lava Oud (80ml): AED 590

• Palomino Perfume (80ml): AED 320

• Palomino Incense (77g): AED 290

For further information, please contact:

Rohini Bhagat

rohini@lootahperfumes.com

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