Loro Piana operates in the high-end luxury goods sector and has made uncompromising quality its mission. Offering the most discerning clients clothing and accessories which have been made in Italy from the finest raw materials in the world, through an international network of direct sales points, the loropiana.com website and a selection of exclusive multi- brand retailers. Six generations of experience in the textile industry have converted Loro Piana into masters in the creation of high-end fabrics and fibres, placing them in the position of market leaders. Their vertical integration is the best guarantee of access to research, the most select raw materials and control over processes that combine the most modern technology with Italian craft and sartorial tradition.
The Loro Piana spirit is soft, in every sense. The pervading feeling of lightness is conveyed in ways that involve all the senses: the touch of materials of the noblest kind and the suppleness of engaging textures; the sight of painterly, pleasurable hues; the ease of feminine, natural shapes that follow the body as it moves.
Weightlessness and ease convey a sense of harmony and an idea of timelessness, while elegance comes to the fore as an effortless way of being at leisure. These are perennial values, moving from cold season to warm season, getting, if possible, even lighter and softer.
The Spring Summer 2020 collection is a journey of fluid shapes carrying a chromatic excursus from the warm tones of a Mediterranean sunrise to the cold, night notes of an Atlantic sunset. Shades of desert, light pink, sandy dune, Sahara tea, sweet cocoa, ivory, white, light yellow are lit up with touches of Rouille rust red and spring honey to tone down into notes of deep sea blue, starry sapphire, light spring dew and crystalline.
This exploration of colour is highlighted by the harmonious accord of textures: cashmeres, Baby Cashmeres, Solaro, silks and linens, materials in only double weaves, double face or soft yarns. Even stripes have a textured touch on jacquard cottons cut into summery interpretations of suiting or easy dresses. The softness of the collection is essentially a feeling that pleases the wearer, allowing the body to be perceived and a gentle femininity to come through.
The silhouette is gentle, emphasizing the fluidity of cut and fabric, either tied at the waist with a spontaneous gesture or left flowing in its signature midi length full of grace. Outerwear smoothly envelops the body, elegantly balancing function and shape: trench coats with sleeves gathered and tied at the wrists, uncomplicated field jackets, anoraks and capes trimmed in leather have multiple usages.
Deconstructed, buttonless jackets that caress the bust are worn with liquid trousers in a leisurely interpretation of the suit that can have a hint of safari and uncontrived sophistication. The light summer spirit is distilled in an idea of dressing that carries from day to night with the same effortlessness: easy as a shirtdress, a striped dress, a sleeveless pinafore, a caftan; easy as a summer bouclé cardigan worn with a matching skirt, as a knitted anorak or a loose jumper worn with shorts.
Knit dressing is focal, creating feminine shapes that are immediate to wear. Ribs, stripes, textures give depth to the surfaces. Zellige patterns cross the collection with a lively feel and a richness of colour that’s just as evident in the woven leathers and in the silk and linen accessories.
This uncomplicated summer spirit and the taste for texture carry on into the accessories: leather sandals and woven babouches; woven satchels; shoulder bags with lock-in closures; Suitcase stripe totes.
The message is sophisticated and spontaneous: clothing that moulds with the individual.