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Love is in the Hair, Breaking up with sulphates and detoxing your hair with SUKIN

You’re in love with your hair care routine - it gives you instant gratification, your hair looks shiny, you’re comfortable and feel pretty at ease with your regimen. But is your hair really happy and healthy-looking as it can be or could you be in a toxic relationship with your hair?

It may be time to break up with your existing routine and look for love somewhere else. Just like any detox, one-wash will not absolve you from the build-up of synthetic nasties, our hair detox challenge is a process. But trust us when we say the grass is most definitely greener on the other side. Many mainstream hair care products contain ingredients like sulphates and silicones, which make your hair look and feel good temporarily but can be of serious detriment to your hair and scalp in the long run.

We know that natural haircare can sometimes feel a little different…and that’s okay! It’s because we say NO to a lot of ingredients that synthetic brands say ‘yes’ to.

So, don’t be surprised if you do not feel big bubbly suds like your regular shampoo, or if your ends don’t feel unnaturally slippery & silky like usual.

That is because our haircare is free from Sulphates (harsh detergents) and Silicones (hair coating nasties) that cleanse away essential oils from the hair and scalp, while giving your locks the false illusion of shine and hydration. Sulphates strip the hair of any coloured dues as well as your hair’s precious natural oils – oils that the hair needs in order to stay strong and protect itself from environmental damage. This can lead to a dry, itchy and irritated scalp. Silicones deliver the illusion of soft, silky, high shine strands but they’re actually coating each strand in what is effectively a sealant – almost rubber or plastic, which can weigh the hair down and lock moisture out. Silicones also attract dirt and build-up which can also leave your hair looking flat and your scalp feeling congested.

Instead at Sukin we use gentle plant-based cleansers to keep the good oils in and the bad oils out. While natural ingredients hydrate and nourish, so you can let your natural hair shine.

In just 10 washes you will have successfully shed all those synthetic nasties that have been weighing your hair down.

If you’re after a hair care relationship you can seriously commit to, now is the time to make the switch to a more natural routine. For hair that is healthier looking and for long-term strength and shine, opt for a more natural haircare routine. Where silicone and sulphate rich products create the illusion of cleaner, shinier hair, natural haircare products target the overall health of the hair.

Sukin’s range of natural hair treatments are perfect for improving the health and appearance of your hair, while targeting even the most specific of hair concerns – from sensitive scalps and lacklustre volume to dry, brittle hair and dull colour.

When you make the switch to natural hair care, your hair will not only look cleaner and shinier, it really will be! Just like any detox, one-wash won’t remove years of protect build-up. Making the switch to natural is a process but completely worth it.

Sukin’s range of haircare includes:

-Volumising Shampoo & Conditioner (AED 57 ea)

Lightweight and purifying. Boosts volume and builds fullness into fine and limp hair, naturally.

-Hydrating Shampoo & Conditioner (AED 57 ea)

Repairs dry and damaged hair. Strengthens and reduces frizz, naturally.

-Oil Balancing Shampoo & Conditioner (AED 57 ea)

Balances excess sebum, without drying out the scalp, naturally.

-Natural Balance Shampoo & Conditioner (AED 57 ea)

Cleanses and energizes the scalp, naturally.

Sukin is available at LIFE Pharmacy, Lifestyle and Watson’s retail outlets throughout the UAE, in Holland & Barrett, Saudi Arabia and Boutiqaat in Kuwait. Sukin is also available in Lebanon at key pharmacies including Summerland Pharmacy, Arax Pharmacy and Express Pharmacy.

All Sukin products are made with ingredients that are naturally derived, cruelty-free and 100% vegan. All products adhere to Sukin’s strict NO List.






To discover more, visit and keep up with the latest news on Instagram @SUKINSKINCARE



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