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Lovisa Launches its SS21 Collection

Bringing brilliantly affordable, on-trend jewellery to the world

Lovisa has launched its SS21 jewellery collection across all its stores in the Middle East. The new collection stays true to Lovisa’s mission to bring brilliantly affordable, on-trend jewellery to all social butterflies, trendsetters and fashionistas and hosts the much-anticipated Couture and Hair Accessory collections.

From earrings, rings, necklaces, watches, body jewellery, and hair accessories this SS21 Lovisa continues to create seasonal fashion-inspired jewellery at ready-to-wear prices that are perfect for the hotter months ahead and the easy-breezy looks of the season.

The brand’s trend spotting departments worldwide have taken inspiration from couture runways and current street style to deliver new, must-have designs this spring-summer. As a fashion-forward jewellery brand that caters to every woman, the Lovisa SS21 collection hosts up to 150 new styles every week, including the signature best-selling Sterling Silver Jewellery and Body Packs, reinforcing its ethos that ‘It’s about her, always’.

After launching its first store in April 2010, Lovisa can now be found in 15 countries globally.

Prices from: AED 19- 299

For further information, please visit

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