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Mall of Qatar and AIMIA partnership

Mall of Qatar and AIMIA partnership allows Air Miles members

redeem points with Gift Card for purchases in the mall

Mall of Qatar a one hub destination for Airmiles members

Mall of Qatar and AIMIA Loyalty Solutions has announced a new partnership granting Air Miles members a unique opportunity to leverage their Air Miles points in Mall of Qatar outlets.

Mall of Qatar will be the first mall to grant Air Miles members the chance to redeem their membership points with Mall of Qatar Gift Card, allowing them to spend their credits at the Mall's outlets, including a wide range of fashion brands, dinning options and much more, all under one roof.

The new partnership is part of the Mall of Qatar's continuous effort to enhance the customer experience and give patrons more options to benefit from loyalty programs. All Air Miles members will be eligible to receive their gift cards at any customer service desks, when redeeming their points through Airmiles App, which they can use to purchase their items, get discounts, and benefit from great deals.

Emile Sarkis, General Manager, Mall of Qatar, stated: "Mall of Qatar always endeavors to enhance the customers' experience. Our partnership with AIMIA Loyalty Solutions, one of the leading loyalty program providers, allows existing Air Miles members to spend their points at the mall vial Mall of Qatar Gift Card and leverage from a wide variety of options. This is part of our strategic plans to offer flexible options to Air Miles members who can enjoy unique benefits in one destination".

With “Pick & Choose” shop and win festival goes on until January 14, 2021, Air Miles members can take part in the campaign and have the chance to win a fascinating car. By redeeming their points with Mall of Qatar Gift Card worth QAR 300, they will be entitled to have coupons and participate in the weekly raffle draw, while redeeming points with Mall of Qatar gift card worth QAR 500, they are eligible to have coupons for the grand raffle draw to win one of two luxury cars.

Paul Lacey, President - Europe, Middle East, and Africa, AIMIA Loyalty Solutions (now part of Kognitiv Corporation) said: "Our unique Air Miles partnership with The Mall of Qatar, one of the region's premier retail destinations, provides an excellent opportunity to bring our enhanced technology and loyalty capabilities to life providing a seamless proposition for customers. This unique Air Miles provides a fantastic opportunity to redefine loyalty for our members, and we are excited to be partnering with Mall of Qatar to achieve this."

Members can now redeem their Air Miles for use at over 500 retailers in The Mall of Qatar through Air Miles Mobile App. Members can also redeem 14,000 Air Miles for a QAR100 gift card, 35,000 Air Miles for a QAR250 gift card, and 70,000 Air Miles for a QAR500 gift card.

To find out more about how Kognitiv is pioneering a transformative approach that will redefine loyalty for businesses in Qatar and across the Middle East, please contact

#MallofQatar #AIMIA

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