WATCHES AND WONDERS, MR PORTER AND NET-A-PORTER FURTHER DEVELOP THEIR STRATEGIC GLOBAL PARTNERSHIP WITH ENRICHED MULTILAYERED CUSTOMER CAMPAIGNS IN APRIL AND SEPTEMBER 2021
MR PORTER and NET-A-PORTER are pleased to continue their partnership as the leading multi-brand online retailers of Watches and Wonders, a global concept that celebrates watchmaking excellence throughout the world, with the major event Watches and Wonders Geneva 2021 taking off today in a full digital edition on watchesandwonders.com.
As the global style destinations for the world’s most sought-after luxury watch brands and Maisons, MR PORTER and NET-A-PORTER are excited to embark on this new chapter of their second partnership with Watches and Wonders. Converging their growing luxury watch and jewellery communities, each brand will provide them with unparalleled access, expert selection and curation, exciting lifestyle and fashion content, and first-rate personalised services.
This year, the partnership takes on a two-phase journey integrating physical and digital events and campaigns, giving customers “first-to-market” access to the latest novelties as they launch.
April – Enhanced digital access and customer experience
Beginning today and in celebration of the event’s launch, MR PORTER and NET-A-PORTER will offer immersive virtual activations, original content and enhanced shopping capabilities. They will engage, educate, and delight their global audiences by providing one-of-a-kind access and discovery, via the following touchpoints:
Exclusive virtual one-to-one shopping appointments for EIPs (Extremely Important Persons)
In-depth reviews of the latest novelties and trends within MR PORTER’s The Journal, NET-A-PORTER’s PORTER, and across the brands’ Instagram channels: @mrporter, @mrporterwatches, @netaporter @portermagazine
Bespoke digital panels starring some of the watch industry’s most influential players guided by NET-A-PORTER’s Fine Jewellery and Watches Editor, Ms Charlie Boyd, and MR PORTER’s Senior Watch Editor, Mr Chris Hall.
First ever luxury watch livestreaming format across MR PORTER’s and NET-A-PORTER's mobile apps, featuring a special episode of NET-A-PORTER's new Fine Jewellery and Watches dedicated series, “Fine Time”
“First-To-Market” Novelty Access
As the leading e-commerce partners of Watches and Wonders, MR PORTER and NET-A-PORTER will have “first-to-market” access in selling a curated selection of novelties from brands including Cartier, IWC Schaffhausen, Panerai, Piaget, and Vacheron Constantin; allowing customers to purchase these new pieces in realtime, during the event, and around the globe beginning on 7 April.
MR PORTER is pleased to showcase one novelty from each of the 11 participating Maisons: Baume & Mercier, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Roger Dubuis, and Vacheron Constantin, all currently available on MR PORTER, alongside offerings from two new brands: Hermès and H. Moser & Cie.
NET-A-PORTER is pleased to present one novelty from each of the six Maisons currently available on NET-A-PORTER including Cartier, Hermès, IWC Schaffhausen, Jaeger-LeCoultre, Piaget and Vacheron Constantin.
September – New season style and fashion meet the latest novelties
NET-A-PORTER and MR PORTER will follow up their April activity with a second campaign in September 2021, displaying additional novelties and further celebrating the intersection of fine watches and their luxury style and fashion offering.
“Following last year’s successful partnership with Watches and Wonders, we are delighted to build upon our unique offering for 2021. Our proposition delivers exclusive ‘first-to-market' shopping opportunities and enhanced digital engagement from across our global editorial and social channels, along with new livestreaming functionality on our NET-A-PORTER and MR PORTER apps, creating a truly one-of-a-kind and immersive discovery for this year’s event and campaign.”
- Ms Alison Loehnis, President, NET-A-PORTER and MR PORTER
“We are extremely happy to pursue this strategic partnership with MR PORTER and NET-A-PORTER, enabling us to extend even further the Watches and Wonders digital experience. It is a wonderful opportunity to share our passion of watchmaking with a new and knowledgeable clientele, giving them a privileged online access to exceptional timepieces.”
- Mr Emmanuel Perrin, President, Fondation de la Haute Horlogerie