New Frontiers: TWG TEA ARRIVES IN SAUDI ARABIA WITH ITS FIRST FLAGSHIP SALON & BOUTIQUE AT SOLITAIRE MALL, RIYADH

Discover a new immersive destination for fine teas, signature tea gastronomy,

and elevated takeaway tea on-the-go.

TG Tea, the world’s finest luxury tea brand, marks a defining milestone with the opening of its first flagship Salon & Boutique in Saudi Arabia, located at Solitaire Mall, Riyadh. This debut represents TWG Tea’s fifth location across the GCC, following its established presence in Dubai, Abu Dhabi and Kuwait. Spanning 1,990 sq. ft., the new flagship is set within Riyadh’s premier luxury lifestyle destination and introduces TWG Tea’s full experiential concept to the Saudi market for the first time. The Salon & Boutique brings together the brand’s iconic tea collections, refined tea gastronomy, and an elevated Takeaway Tea experience, offering a destination designed for discovery, connection and modern hospitality in one of the region’s most dynamic capitals.

The sparkling Salon & Boutique invites guests into TWG Tea’s world of refinement, where celebrated house icons such as Silver Moon Tea and 1837 Black Tea sit alongside regionally inspired creations including Moroccan Mint Tea and Moroccan Sahara Tea from the Cotton Teabag and Haute Couture Tea Collections. Guests are invited to discover over 1,000 single-estate teas, fine harvests and exclusive blends from 47 tea-producing countries, complemented by signature accessories, curated gift sets, tea-infused gastronomy and pâtisseries, as well as the brand’s elevated Takeaway Tea experience.

“Saudi Arabia represents an exciting new chapter for TWG Tea. As we continue to grow our presence across the GCC, we remain committed to reimagining the art of tea through refined, immersive experiences that honour hospitality, connection and shared moments. This flagship reflects our belief that tea is a timeless expression of culture — one that brings together local traditions and a global appreciation for excellence.” Taha Bouqdib, President & CEO of V3 Gourmet and Co-Founder of TWG Tea

A SENSE of PLACE

An iconic anchor within Riyadh’s luxury landscape, the new Salon & Boutique redefines luxury tea culture, gastronomy and takeaway experiences through elevated touchpoints of everyday indulgence. Designed to inspire and captivate, the space invites guests to browse, sip and savour — whether discovering a signature tea, selecting a considered gift, enjoying a quiet moment within the Tea Salon, or taking TWG Tea to go while exploring the city.

A testament to the brand’s modern artistry and timeless savoir-faire, the flagship harmonises architectural refinement with immersive storytelling. Signature hues, sculptural lighting and gilded teapots evoke a quiet elegance, drawing guests into a richly layered world where daily rituals are transformed into exceptional experiences.

Reinventing TAKEAWAY

Drawing from a repertoire of over 108 single-estate harvests and exclusive blends — the most extensive tea selection of its kind in Saudi Arabia — TWG Tea’s elevated Takeaway Tea concept reimagines everyday luxury for life on the move. Each tea is prepared to exacting standards using filtered water and precise infusion techniques, served hot or over ice in thoughtfully designed cups inspired by the brand’s iconic gilded teapots, and presented in chic, sustainable carriers (SAR40 each, 450ml).

Every Takeaway Tea is accompanied by a white sugar stick and a reusable TWG Tea glass straw — a considered detail that reflects the brand’s uncompromising approach to quality, ritual and design.

Already celebrated across more than 10 iconic destinations in Asia, Europe and the Middle East, this refined tea-on-the-go experience now arrives in Saudi Arabia. In a city where tradition meets transformation, TWG Tea invites a new generation to embrace the art of portable luxury — seamlessly woven into the rhythm of modern life.

BEYOND THE BOUTIQUE A Brand Universe

Extending beyond its physical Salons & Boutiques, TWG Tea continues to expand its global footprint through an immersive e-commerce platform that offers a seamless digital gateway into the world of luxury tea. Designed as an experience in its own right, the platform combines intuitive navigation with rich storytelling and immersive virtual environments — transforming tea discovery into a narrative-led journey for a new generation of connoisseurs.

Now available in both Arabic and English, the e-commerce website delivers across the entire GCC — including Saudi Arabia, Bahrain, Kuwait, Oman, the United Arab Emirates and Qatar — reshaping how consumers explore, select and enjoy fine teas. By uniting heritage, innovation and accessibility, TWG Tea introduces a new digital frontier for tea culture in the region.

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