PACO RABANNE INVICTUS PLATINUM




Back in 2013, PACO RABANNE dropped a (legendary) bomb: INVICTUS. An unapologetic vision of victorious masculinity. A powerful fragrance, known the world over.


Obsessed by the concepts of power and beauty, the mythical fragrance is reimagined for a new generation. Reworked for right now. A continual theme remains: sports. Forever embodying INVICTUS.


Audacity, confidence, attitude; values that moved PACO RABANNE then, and that sportsmen look to today.


“By pushing the experiences to the limits, we can change mindsets” - Paco Rabanne

Welcome to the next chapter for INVICTUS. A striking fragrance created for the new players: INVICTUS PLATINUM, bigger, bolder and more intense than ever before.


Inspired by sports legends who never give up, PACO RABANNE INVICTUS PLATINUM, crafted by Domitille Michalon-Bertier, is the striking new Eau de Parfum – exclusively for those who always meet the challenge.


“I wanted to capture the addictive dimension of a resinous wood and imagine a metallic potion out of it” - Domitille Michalon-Bertier




Designed as a greatness-booster, this invigorating elixir explodes with elegant lavender, the flowers representing purity, grace and devotion. The scent is laced with an intense minty freshness, which symbolizes virtue in the language of flowers. Vibrating on a high note, juicy, invigorating grapefruit stirred with absinth leads the way to the rich, masculine tones of patchouli, which grounds and balances, alongside cypress – the tree with an impressive height, standing between earth and the world beyond, inviting us to ponder the deeper meaning of our life experience. A woody finish is the perfect ending to this complex cocktail of power and confidence. For the new INVICTUS man. There’s a radical quality to the aromatic, earthy and addictive juice.


Launching this July, the scent is vegan and it has been composed with ingredients of 90% natural origin, drawing from the earth that shapes us.




#PACORABANNE