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RARE, PRECIOUS AND EMOTIONALLY RESONANT LUXURY:AN EXTRAORDINARY YEAR FOR ROLLS-ROYCE BESPOKE





“Bespoke IS Rolls-Royce, and 2022 was a landmark year in which we recorded the highest value of Bespoke commissions in our history. Reaffirming Rolls-Royce's position as a true House of Luxury and guided by our clients’ imaginations, we brought to life some truly extraordinary examples of our unique craft, each one entirely personal, meaningful and tailor-made to its owner's requirements. Our Bespoke capabilities are unrivalled and unavailable anywhere else in the world, reflected in the fact that our clients are happy to pay, on average, around half a million Euros for their Bespoke motor car.

“Our Bespoke Collective of designers, engineers and artisans is our greatest and most precious asset – truly exceptional people who push the boundaries of craftsmanship, material and technology in their constant pursuit of perfection. Every car which leaves the Home of Rolls-Royce is Bespoke and that is testament to their skill, craftsmanship and boundless creativity.”


Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars

Rolls-Royce Bespoke has celebrated its most successful year in the marque’s 118-year history. Clients from around the world explored the virtually limitless possibilities of Bespoke personalisation, resulting in a record total value of commissions for a single year.


Throughout 2022, clients’ dreams were captured in rare, precious, and emotionally resonant luxury objects. Driven by their wishes and tastes, the Rolls-Royce Bespoke Collective created some of the most exquisite examples of Bespoke artistry exploring the mystery of the aurora borealis, the symbolism of orchids, the iridescent elegance of pearls and the latest fashion movements to name just a few of the inspirations for these marvellous works of art.


Every Rolls-Royce hand-built at Goodwood is a Bespoke motor car, made to the precise wishes of the client. Commissioning a Rolls-Royce motor car is an intensely personal – and in some cases very private – process, with many clients preferring to keep their masterpiece to themselves, rather than revealing it to the public gaze. The ten examples shown below, therefore, are a very small selection of the marvellous creations designed and hand-built at the Home of Rolls-Royce. However, they represent some of the finest examples of Bespoke craftsmanship created in 2022, reflecting the marque’s stature as a true House of Luxury.



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