RIMOWA WELCOMES ORANGE AND MAGENTA, TWO NEW VIVID HUES TO ITS ESSENTIAL & GROOVE RANGES

Rooted in expressive design movements and a bold approach to colour, RIMOWA is pleased to introduce Orange and Magenta to its Essential and Groove ranges – two distinctive seasonal shades that celebrate individuality, creative expression, and the joy colour brings to everyday life.

Inspired by cohesive chromatic narratives, this energetic duo nods to a period of unconventional aesthetics and bold self-expression. Drawing on the optimistic spirit of Pop design, Orange radiates a vibrant, energetic glow, capturing the exhilaration of new experiences, while Magenta, a deep and luminous fuchsia, captures a sense of curiosity and playful sophistication.

Together, the two hues create a dynamic dialogue that is eclectic, energetic and unmistakably expressive. In the accompanying campaign, renowned Spanish actress Rossy de Palma embodies this spirit, extravagantly moving through a vibrantly decorated home filled with carefully curated objects – including RIMOWA Orange and Magenta cases and bags.

Crafted from premium polycarbonate, the RIMOWA Essential range is expertly colour-matched for a seamless, monochromatic appearance. The Maison's heritage craftsmanship combined with cutting-edge technology, is evident throughout the suitcase’s design. This includes RIMOWA’s stage-free telescopic handle, Multiwheel system, TSA-approved locks, and a complimentary leather address tag. Once opened, the Essential range features a dual organisation interior. One side is equipped with a fully zipped compartment to contain all belongings, while the other includes RIMOWA’s signature Flex Divider, a compression system allowing travellers to pack more whilst remaining organized. As with all RIMOWA suitcases, the Essential collection is backed by the German Maison’s lifetime guarantee.

The expert colour-matching extends beyond the suitcase. The RIMOWA Groove Cross-Body Bag Small in Orange, made in Italy from soft, smooth calf leather, complements the suitcases with effortless elegance. Its removable and adjustable strap, as well as its Classic suitcase-inspired handle allow versatile wear as a cross-body, shoulder bag, or handbag, making it a perfect companion for modern travel. Coinciding with this launch, the Groove collection expands with additional colourways. The Groove Cross-Body Bag range introduces serene Chalk and warm Cognac hues, while a refreshed RIMOWA Groove Shopping Bag design, will now also be offered in a rich Burgundy. A full suite of travel accessories has also been reimagined in vibrant Orange, including the RIMOWA Trifold Toiletry Pouch and RIMOWA Packing Cubes, creating a coordinated and thoughtful travel ensemble.

Starting April 23, 2026, the RIMOWA Essential Cabin in Orange or Magenta (RRP 750€), the RIMOWA Essential Check-in M in Orange (RRP 865€), the RIMOWA Essential Check-In L in Magenta (RRP 940€), the RIMOWA Essential Trunk Plus in Orange or Magenta (RRP 1190€), the RIMOWA Groove Shopping Bag in Burgundy (RRP 1700€), the RIMOWA Groove Cross-Body Bag Large in Cognac (RRP 1400€), the RIMOWA Groove Cross-Body Bag Small in Orange or Chalk or Cognac (RRP 950€), the RIMOWA Trifold Toiletry Pouch in Orange (RRP 210€), and the RIMOWA Packing Cube Small, Medium and Large in Orange (RRP 90€ - 100€ - 110€) will also be available at RIMOWA stores worldwide and online at RIMOWA.com

#RIMOWA