top of page


The Homegrown, Women-Owned Brand Is Revolutionizing Beauty With Premium, Mindful Makeup

What Is Skin Story? The premium, clean beauty brand is changing the landscape of makeup with the launch of three vegan, cruelty-free, non-toxic multisticks that can be easily applied on lips, eyes or cheeks. Skin Story aims to provide non-toxic, innovative products starting with cruelty-free multisticks, not only beneficial on your complexion but on your conscience too!

Skin Story is available in 3 beautiful shades; Legacy, Bold and Bare. Pamper yourself with the Legacy multistick’s rosy hues and satin-like texture. Discover Bold shade, the perfect on-the-go contour companion. Rehydrate your skin using Bare, the 50 SPF facial moisturiser stick that also doubles up as a primer.

Founded by the UAE-based sister duo Nidhi Sethi and Rashi Sethi’s, Skin Story was born with a mission to challenge makeup trends, empower and inspire as they navigated the world of beauty with sensitive skin.

“Growing up in the Middle East, beauty has always been a large focus point in our lives. Being brown-skinned has always made it challenging to find suitable makeup products that actually work.” says Nidhi Sethi, Skin Story Co-Founder. “Being allergic to chemically formulated beauty products from a young age, made it challenging to find non-toxic beauty products. The need for women like us to be catered to has helped us create Skin Story Clean Beauty.” added Rashi Sethi, Skin Story Co-Founder.

Skin Story embodies the new form of premium, clean beauty. The multistick collection includes all the essential makeup tools for lips, eyes and face allowing for smooth, on-the-go application. Each premium multistick is vegan, cruelty-free, and comes in an aesthetically-pleasing tube that’s easy to apply and is priced at AED 160.

Skin Story carefully sources ingredients mindful of consumers safety, meaning the multisticks also come with peace of mind! Skin Story multisticks are mindfully-made in Korea, the holy grail of all things makeup and skincare, with avocado oil, japonica seed oil and marula oil. The brand has consciously ensured each multistick is created without any harmful ingredients or components such as parabens, silicones, sulphates, talc, and mineral oil.

Whether you’re always on the go or looking for an effortlessly easy look, Skin Story multisticks are the staple products needed in every makeup routine. Combining skincare-loving ingredients and high performance make-up, the easy-to-wear, versatile brand is revolutionizing the beauty world one multistick at a time.

Skin Story Multisticks are available at


bottom of page