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The magic of fragrance - The power of scent

FEVER. ADDICTION.

ATTRACTION. DESIRE. 

HAPPINESS. LUCK…





Is this the preface of a beauty manifesto?

Or simply the magnetic words of a mantra that goes straight to the essential to say that fragrance is the most hard-hitting of all legal substances, with the power to kindle almost all the senses and overturn the laws of attraction in a matter of seconds…


Ignoring perfuming antics and the obsession to please at any cost, the Initio brand decided to go back to the instinctive basics of fragrance, to its magical and sacred dimension, in order to reinvent perfumery with a signature, perfumery with irresistible charisma. Beautiful, tenacious perfumery filled with opulence. Perfumery that gets under your skin, overflowing with emotion.

Suddenly, once again, fragrance becomes what it should have remained all along. A delight for those in the know, a sort of protective talisman capable of anything when it becomes one with the scent of the skin: “lighting up” the imagination, warding off bad luck, accentuating desire and enveloping the woman or man who wears it in a safe bubble or an aura of positive energy. 


THE COLLECTIONS


THE ABSOLUTES

DELVES DEEP INTO ANCESTRAL MEMORIES OF PERFUME, THIS COLLECTION CELEBRATES THE REDISCOVERED GRANDEUR OF THE WORLD OF SCENT, RESTORING ALL ITS SIGNIFICANCE AND ELEVATING IT TOWARDS THE SUBLIME THE ABSOLUTES CALL UPON A SELECTION OF MYSTICAL, NARCOTIC SUBSTANCES, STEALING THEIR UNUTTERABLE POWERS FOR THEIR OWN. THESE FRAGRANCES LEAVE A POWERFULLY CHARISMATIC SIGH LINGERING ON THE AIR IN YOUR WAKE.


BLESSED BARAKA

A solar fragrance endowed with a sacred strength to provoke the hand of fate. A captivating blend of Musk, Sandalwood and Amber. An intangible energy surrounds the wearer. Its effect oscillates between pure power and pure addition.


MYSTIC EXPERIENCE

A heady and distinguished combination of musk and coffee, this fragrance captivates the senses, unsettling all around you. A fragrance for the initiated on a quest for transcendent experiences.


DIVINE ATTRACTION

Leather and Vetiver blend beauty, strength and the supernatural within an accord that loves to provoke. The fragrance that feeds fantasies.


ABSOLUTE APHRODISIAC

The softness of vanilla intimately intertwined with the animal potency of musk and castoreum. A powerful fragrance that obsessively reminds you of the other. A truly aphrodisiac essence.


ADDICTIVE VIBRATION 

A blend of musk and honey - A pure addiction captivates with a heart of orange blossom, vanilla & orchid.


THE MAGNETIC BLENDS

TO BE WORN ALONE OR LAYERED, USE ONE FRAGRANCE OF THE MAGNETIC BLENDS TO REINFORCE THE STRENGTH OF ANOTHER. 

IN LIGHT TOUCHES, THIS COLLECTION PLAYS AN INITIATORY ROLE AND LEADS YOU FURTHER AND FURTHER INTO THE ALCHEMY OF FRAGRANCE.


MAGNETIC BLEND 1

Magnetic, bestial, deeply erotic… All the power of natural ambergris in a molecule with pheromone effects.


MAGNETIC BLEND 7

The sheer mystery of a molecule infused with the pheromone power of animal musk. It fuses with skin, revealing its inner nature. Like fire under ice, its sweet violence builds to a devastating crescendo.


MAGNETIC BLEND 8

A noble, commanding fragrance. Its natural accents amplify the molecule’s pheromonal strength. In a blend of carnal potency and supernatural vibrations, Musk and Frankincense confers a magnetic presence.


CARNAL BLENDS

THIS COLLECTION IS AN INFUSION OF THE VERY ESSENCE OF AMOROUS SEDUCTION

THE FRAGRANCES ARE BUILT AROUND A HEDONIC SUBSTANCE THAT STIMULATES THE PLEASURE ZONES OF THE BRAIN. THE CARNAL BLENDS ARE A DISTILLATION OF THE PROPERTIES OF HEDIONE, USED TO LAVISH EXCESS.

HEDIONE, A CHEMICAL EXTRACTED FROM FLESHY WHITE FLOWERS WITH AN UNSETTLING SCENT, ENHANCES BOTH DESIRE AND PLEASURE.

DEEPLY HIDDEN FEELINGS AWAKEN AS IT ENFOLDS YOU IN ITS SENSUAL AURA.


HIGH FREQUENCY 

The combination of magnolia and almond, overtly so innocent yet truly sexy, takes you by surprise. Its effect is like a sound wave that starts off gently and then powers up the decibels on the skin. 

An overdose of hedione detonates the final explosion. 

SIDE EFFECT 

The tobacco/vanilla/rum/cinnamon harmony of this fragrance is spellbinding. It tantalises the most discerning senses by playing off each of its facets – leather, animal and the woody note of vanilla – one by one. Recklessly bold… and stirring. 

Deeply buried emotions and passions take over. The fragrance lifts the veil on the unsayable. 

This passionate perfume has the power to plunge its wearer into that altered state where nothing is too daring because there are no risks left. 


PSYCHEDELIC LOVE 

The signature of this narcotic bomb lies in three essential ingredients: rose, hedione and heliotropin.

While hedione activates the brain regions linked to pleasure and the libido, heliotropin goes even further.

Equally tender and illicit, this crystalline powder hides its intentions well.  

Beware of its creamy, powdery and floral facets, wavering between vanilla and almond!

Confronted with this diabolical indulgence, no one is safe from an olfactory obsession that can soon become a real addiction!


ATOMIC ROSE

A rose diffracted into a scent of phenomenal power. 

An olfactory explosion with an intense emotional charge.

An exhilaration of pure energy, climaxing into intoxication.

An extraordinary fragrance in the true sense of the word.

From the first moment, rose rushes to the head and brings colour to the cheeks. As explosive as it is elusive, it expresses itself forcefully and fully embraces its ambiguities.


THE HEDONIST COLLECTION

WHAT ON EARTH IS THE SOURCE OF THE FEVERISH PLEASURE FRAGRANCE BRINGS? THE ANSWER: SUBLIME NATURAL INGREDIENTS, A PERFECT HARMONY, THE PUREST EQUATION IN PERFUMERY AND THE HIGHEST QUALITY FORMULA. 


REHAB

An extrait de parfum. Rehab promises a return to the ecstatic pleasure of perfume.

The harmony of its natural raw materials reveals from the perfect combination of bergamot, black pepper, lavender and spices.

Finding the ultimate balance on a bed of sandalwood and musk building a modern unisex fougere olfactive experience.


BLACK GOLD PROJECT

SACRED GEOMETRY IS BASED ON POWERFUL SYMBOLS REFLECTING FUNDAMENTAL SHAPES FOUND IN NATURE, CELLULAR STRUCTURES AND THE UNIVERSE.

BASED ON THOSE PRINCIPLES, THE TREE OF LIFE SYMBOLIZES THE CONNECTION BETWEEN EARTH AND HEAVEN - THE CONNECTION BETWEEN MEN AND GOD. THE SAME POWER LIES IN THE OUD THAT IS RENOWNED FOR ITS COUNTLESS BLESSINGS.


OUD FOR GREATNESS

To feel the high vibrational energy of Oud and its blessings Initio created “Oud for Greatness”.

Highly concentrated with the world’s finest natural Oud oil, “Oud for Greatness” is a highly prestigious Oud with a strong signature.

The Oud for Happiness, for Harmony and Healing.  Oud for Greatness a sacred scent to ‘Hit Heaven” and reach Greatness




© 2019 DUNES

DUNES  magazine is  the Middle East luxury lifestyle magazine covering local, regional and international fashion news  in addition to articles from our editorial team about fashion, lifestyle, health & fitness, watches & jewellery, beauty,  travel & hospitality, interviews and many more features.

Dunes magazine is a supplementary of Maqina