United Arab Emirates, Dubai, 13 April 2022 - Vacheron Constantin, the luxury Swiss watchmaking Maison with over 266 years of uninterrupted history, reveals an emotional story bringing back to life memories and timeless traditions in celebration of the holy month of Ramadan. An elegant invitation to continue building beautiful souvenirs for the years ahead as time flies.
Both modern and inspired from the past, this year’s Ramadan tale is paying tribute to the shared values of timelessness and tradition between the Maison and the region. The campaign uses immersive technology to illustrate the idea of passage of time through two main characters that are going down their childhood memory lane. A beautiful symbol that reflects the spirituality and beauty of Ramadan.
The story takes place in a very light and flawless environment surrounded by a starry night sky. It reveals a man and a woman walking down a seemingly never-ending path with floating veils on both sides.
As the man walks through the veil wearing a Vacheron Constantin Patrimony perpetual calendar, he discovers his young self at the sound of the loud cannon firing. A symbolic tradition notifying of fasting times that traces back to the 19th century, a time when only few had watches on their wrists or clocks in their homes.
As the man feels grateful for what Ramadan brought him throughout the years, the woman delicately touches the swirling veils as she embraces her past. The woman character is wearing an Égérie moon phase watch in pink gold. Her hand touches the shadow of a little girl that she recognizes as her younger self celebrating Hag El Leila with other children. A Ramadan tradition representing the values of sharing and giving.
Through this beautiful journey through time she realizes the importance of creating unforgettable moments with her loved ones for the coming years.
As the story comes to an end, the veils reveal the man and the woman walking on the hands of a Traditionnelle tourbillon timepiece, a beautiful homage to the passage of time.
Patrimony Perpetual Calender – Timeless Elegance
An emblematic model from the Patrimony collection with a unique midnight blue shade specially created for this line. The Patrimony perpetual calendar ultra-thin watch beats to the rhythm of the legendary 1120 QP calibre, an ultra-thin self-winding movement. Recognized as one of the most iconic perpetual calendars on the market, it can cope with all the vagaries of the calendar without any corrections until March 1st 2100. With its sleek lines embodying quintessential elegance, this version treats connoisseurs to unrivalled contemporary refinement.
Introduced with a pink gold case that makes a perfect match with the sunburst satin-finished blue shade of the dial, and equipped with a folding clasp, this watch naturally conveys the personality of its owner: a timelessly elegant aesthete who matches his appearance with the dark blue of the alligator leather strap, of which the back is also lined with the same leather in an ultimate touch of refinement.
Egérie Moon Phase Diamond-Pavé – Night Fall
When night falls, the Égérie moon phase diamond-pavé model leads the dance in a stunning evening gown. Its case in 37 mm 18K white gold sparkles with 292 diamonds, while the dial deploys its concentric circles amid a shower of 510 diamonds resembling a precious embroidery. An Haute Couture look that brilliantly showcases the masterful touch of the Manufacture’s finest gemsetters.
Framed by diamonds, the arresting sight of the mother of pearl star pursuing its majestic path beneath a translucent sapphire crystal naturally draws the gaze, while the winding crown is adorned with a rose-cut diamond. These flamboyant interpretations embrace the wrist with two easily interchangeable night blue straps, one in leather and the other in satin, each secured by a gemset pin buckle.
The Égérie moon phase diamond-pavé model beats to the rhythm of the Manufacture self-winding moon phase 1088 L movement, of which the generous 40-hour power reserve suits for memorable times. The sapphire crystal case-back reveals the refinement of the Haute Horlogerie finishes applied: the hand- crafted Côtes de Genève finishes are swept over by a 22K gold finely wrought openwork oscillating weight inspired by the shape of the Maltese cross.
Traditionnelle Tourbillon – Ultimate Precision
The Traditionnelle collection combines aesthetic refinement and technical sophistication in the feminine line by welcoming the very first Vacheron Constantin self-winding tourbillon in a lady’s watch. A gem of horological complexity celebrating mechanical art with great panache.
Housed within a new 39 mm diamond-set pink gold case this prestigious horological complication appears in unprecedented feminine finery. For demanding women looking for a timepiece that combines precision and style.