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Van Cleef & Arpels




To celebrate the timeless elegance of one of its great signatures, Van Cleef & Arpels is putting the Ludo bracelet back at center stage. Created in 1934, the design evokes a precious belt; it was baptized with the nickname of Louis Arpels, one of the Maison’s founders. Today, four brand new versions bring together different materials and gold colors to magnify the creation’s emblematic briquette and hexagon motifs. The abstract style of the 1930s is combined with the Maison’s cherished couture inspiration. Thanks to virtuoso craftsmanship from the Van Cleef & Arpels workshops, the gold takes on a light, flexible quality – studded with dazzling precious details.





Uncluttered and refined, the Ludo collection reinterprets an iconic Van Cleef & Arpels creation dating from 1934. The Ludo bracelet is shaped like a belt; distinguished by its flexible mesh, it is punctuated by a buckle- like clasp, set with precious stones. It has renewed itself over the years in a multitude of guises, while remaining true to its original design.





Today, the Maison is honoring it with its own collection, including four new versions and as many dazzling harmonies. The gold’s smooth, shiny surface is subtly interspersed with precious or hard stones, alongside a graphic interplay of lines. Just as a belt adds structure to the silhouette and accentuates a slender waist, the Ludo bracelet highlights the graceful outline of a feminine wrist.





In keeping with the traditional “honeycomb” mesh, three of the new pieces feature hexagonal links adorned with a star-set precious stone at their centers. Engraved in the gold, the star-shaped motif harbors a grain-set ruby, sapphire or diamond, creating the impression of a sparkling constellation. The fourth model illuminates the briquette mesh, recalling the shimmering weave of a fabric with its association of gold and diamonds.




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