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Van Cleef & Arpels

Softness and brilliance Drawing its origin from the creative history of Van Cleef & Arpels, the Fleurette collection motif shines with seven round diamonds that form a delicate corolla. It is now reinventing itself in a new marriage between the soft warmth of rose gold and the brilliance of diamonds. Illuminating the hollow of the neckline, as well as the hand and face, the four new creations adorn the silhouette with a timeless elegance.

For the first time in the history of the Fleurette collection, the motif is accentuated through a contrast between rose gold and diamonds. The lines of the creations take shape thanks to the color of the metal, which gently draws attention to the radiance of the precious stones. Enhanced by meticulous openwork, setting, and polishing, this new combination of materials amplifies the diamonds’ fires and gives the pieces a more graphic style.

Composed of seven round stones brought together in a scintillating corolla, this emblematic motif of Van Cleef & Arpels’ jewelry shines in a quartet imbued with elegant simplicity. The stones are set in such a way as to diffuse a luminous halo across the skin, giving the flower a subtle refinement.

Illuminating the neckline, the meeting of rose gold and diamonds creates a radiant harmony that gracefully unfolds on a flower pendant. A necklace with five motifs lends its full brilliance to the silhouette. The new rose gold Fleurette ring features the setting that was redesigned in 2022 for the white gold creations. The widened body of the ring – also known as “cravat” in reference to the shape of its ends – is set with diamonds of decreasing size, giving the illusion of a weightless corolla elegantly accompanying every gesture. The same is true for the earrings that sparkle on either side of the face with the flower they feature

The tradition of white jewelry at Van Cleef & Arpels and its art of showcasing diamonds lead the Maison to choose the best quality stones, both for its jewelry creations and for its High Jewelry pieces. The Van Cleef & Arpels expert gemologists select grade D, E or F diamonds for their color and IF to VVS2 for clarity.

The Fleurette motif is part of this historical commitment to the beauty of gems, each diamond undergoing stringent quality control before being matched with others to create a harmonious whole.

The Van Cleef & Arpels craftsmen combine their expertise to bring delicacy and radiance to each piece in the Fleurette collection. The jewelers use the openwork technique, in the tradition of care given to High Jewelry pieces. Skillfully openworked, the structure of the bezel allows light to pass through the round diamonds, amplifying their glow. Quite discreetly, the setting combines grains and claws in a “V” shape, allowing the stones to touch and sparkle in unison without compromising their luminosity, thus adding to their brilliance. Finally, the polishing steps follow one another and complete the splendor of each piece.

Present in the creations of the Maison since the 1920s, the corollas of flowers composed of precious stones have been constantly reinvented. They became central to Art Deco pieces that they adorned with bouquets of diamonds, invited themselves on the textured gold creations of the 1940s, and punctuated generous 1970s necklaces with colorful cabochons.

In the 1980s, the corolla became a motif in its own right. It sparkled on necklaces and earrings evoking fine lace in the Valenciennes, Venise, and Bruges collections – tributes to the great European cities renowned for their ancestral know-how. It then adorned collars and precious ribbons or punctuated finely crafted medallions. In 1997, it was pinned to the collars of Veronese creations, at the junction of taut lines and undulating curves. Highlighted in the Snowflake creations, the motif sparks many variations at Van Cleef & Arpels, in homage to two dear sources of inspiration for the Maison, nature and couture. In 2000, after crossing the decades, it took the name of Fleurette and became the motif of the eponymous collection which today unveils an unprecedented rose gold version.


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