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World Renowned British Perfumery, Floris Launches Vert Fougére Fragrance Exclusively

at Harvey Nichols Doha

Harvey Nichols Doha,  an international luxury fashion retailer located at Doha Festival City, hosted today the exclusive launch of Vert Fougére Fragrance by British perfumery, Floris, the oldest independent family perfumer in the world and the only appointed perfumer to Her Majesty The Queen.

Edward Bodenham, ninth-generation family member of Floris and Director for the brand, attended a special evening at Harvey Nichols Doha with selective clientele where he showcased the new fragrance release in Qatar in collaboration with the retailer.  

Bodenham discussed with selective guests, as well attending media and influencers, the inspiration behind the fragrance explaining the combination of natural scents that make up Vert Fougére and elaborated on the rich history of his British family in the perfumery industry. 

Vert Fougére fragrance expresses a thin line between individuality and understated luxury. The fragrance stands out for its uniqueness and distinctive character, with top scents of galbanum, grapefruit and bergamot; heart notes of Neroli, English and French lavender, as well as ginger; and base scents from a mixture of cashmere, cedarwood, amber, Patchouli and smoke accord. 

Edward Bodenham said: “By combining our classic fragrances with a carefully developed range of new product innovations, Floris offers its customers craftsmanship and expertise, created with a love for detail and inspired by respect and dedication.”

Established in 1730 by Juan Famenias, Floris is the oldest independent British perfume house in the world. Edward Bodenham’s love for fragrances began at a very young age when he used to help his father and grandfather blend fragrances in the basement beneath their store. He has been part of the business for over 25 years after working with major luxury fashion and beauty houses such as Lancôme, Rochas, Paco Rabanne, and Calvin Klein. He now creates Floris fragrances for the new generation of customers.

For more information on the collection, customers can visit the Floris beauty counter located on the ground floor at Harvey Nichols Doha at Doha Festival City. 


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