The Dakar Rally takes centre stage in Saudi Arabia in Sara Price: Chasing Dakar, a new three-part docuseries launching across MENA on discovery and discovery+ via OSN+ and stc tv from 12 June 2026. Set against the vast deserts of the Kingdom, the series goes inside the 2026 Dakar Rally, where 317 teams faced an 8,000km route across sand, rock and extreme terrain, finishing in Yanbu after two weeks of racing. Narrated by Gillian Anderson, the series follows American driver Sar

With FIFA World Cup 2026 TM just around the corner, TOD by beIN has released The Last Duel: Cristiano vs Messi, a documentary that looks back at one of football’s biggest rivalries. The documentary follows two of international football’s biggest icons, Cristiano Ronaldo and Lionel Messi, during their La Liga years. It takes fans back to Spain, when Real Madrid and Barcelona were at the centre of world football, and every El Clásico felt bigger than a match. For many fans, thi

The first indoor running competition, involving athletes, amateurs, and beginners in fitness centers around the world, to define a new e-sports discipline Technogym and World Athletics announce the RUN X™ program, the first world championship for running on connected treadmills over a distance of 5 km. The RUN X™ World Treadmill Championship is born from the shared vision of Technogym and World Athletics to leverage the popularity of running to make it accessible to everyone

With FIFA World Cup 2026 TM just around the corner, TOD by beIN has released The Last Duel: Cristiano vs Messi, a documentary that looks back at one of football’s biggest rivalries. The documentary follows two of international football’s biggest icons, Cristiano Ronaldo and Lionel Messi, during their La Liga years. It takes fans back to Spain, when Real Madrid and Barcelona were at the centre of world football, and every El Clásico felt bigger than a match. For many fans, thi

Msheireb Museums and Sidra Medicine hosted the second session of the 2026 Science Café series on Monday, which convened leading experts who discussed neurodevelopmental conditions from the perspective of science, technology, ability and achievement under the theme “Different Abilities, Shared Futures: Disability and Success.” Focusing on inclusive environments for children and adolescents, the session underscored the value of recognising individual capabilities and creating

On the occasion of Salone del Mobile, a celebration of Unica – the timeless design icon that defined the home wellness category During Salone del Mobile, Technogym presents UNICA MENTE, a video-art installation celebrating the 40th anniversary of UNICA, the home gym occupying just one and a half square meters that has become a true design icon. Designed in 1986 by Nerio Alessandri, Founder of Technogym, Unica revolutionized the world of physical exercise, establishing itself

Awarded Platinum for Best Sporting Event, Best Public Event and Best B2C Event Polo AlMarsa Qatar proudly announces its remarkable achievement at the internationally renowned MUSE Creative Awards 2026, where the event was honored with Platinum recognition—the highest accolade—in the categories of Sporting Event, Public Event, and B2C Event. These Platinum victories highlight Polo AlMarsa’s excellence in delivering world-class sporting experiences and innovative public events,

A Running Shoe Designed for All Runners to Lose Track of Time New Balance announced today the launch of the E llipse , the daily performance shoe designed to help runners rediscover the joy of th e sport and lose track of time. Now available across the region, the all-new Ellipse features the unparalleled comfort of Fresh Foam X cushioning reimagined with a bouncy underfoot feeling to make daily runs more enjoyable. In a world where technology has turned running into a c

From Player Milestones to Future Goals, Qatar Polo Club’s National Polo Story Unfolds at Interactive Booths Qatar Polo Club (QPC), the national hub of polo excellence, will mark Qatar National Sport Day with an interactive presence at Katara Cultural Village and Stadium 974, promoting active lifestyles and community engagement while making polo more accessible to a wider audience. The initiative reflects the Club’s long-term commitment to nurturing local talent and inspiring

Technogym introduces a new line that elevates Artis to the next level for operators who aim to stand out and deliver a unique experience From Artis, Technogym’s state-of-the-art line for cardio and strength training developed through 40 years of experience in wellness, sport, and health—comes Artis Luxury , a revolutionary collection combining cutting-edge technology with style and design. The style of Artis Luxury is the result of in-depth research by the Technogym Design Ce

Even at home, Technogym’s equipment and digital solutions are at your side as strength training makes a powerful comeback in the wellness scene. In addition to aesthetics, strength training helps with longevity and improves quality of life over the years. After strength training’s golden age in the 80s, in recent years its trend is living a huge comeback . Alongside strength training as powerlifting and bodybuilding to boost muscle mass, there are other facets to it. In fact

The upcoming Milano Cortina 2026 Olympic Games will mark Technogym’s tenth experience as the official supplier of training equipment for the world’s greatest champions. Building on this expertise, Technogym has developed the finest products for your personal training. This festive season, choose a gift for yourself or for someone you care about that inspires commitment, energy and passion — the same values that drive Olympic athletes to push beyond their limits every day. Tec

Qatar’s first-ever waterfront polo experience debuts with world-class competition, cultural showcases, and the historic appearance of Qatar’s first polo players In an unforgettable start to the inaugural edition of Polo AlMarsa Qatar 2025, the first tournament trophies, AlMarsa Ladies Cup and the Years of Culture Championship Cup 2025, were presented to the winning teams at Old Doha Port, marking a landmark moment for this first-of-its-kind polo event in Qatar. The ceremony c

The world leading brand in equipment and digital solutions for fitness and wellness unveils the new Riyadh headquarter and boutique to offer consumers and industry operators the possibility lo live the Technogym experience Technogym, the world-leading brand in fitness, wellness, sport and health, announces the inauguration of its new location in Riyadh, consolidating its role as a global ambassador of wellness and reinforcing its commitment to the Middle East region. This ope

PUMA took its new global running campaign, The Runner’s High, to thrilling new heights with a sunrise stunt that’s 219 meters above the ground at the Sky Views Edge Walk, Address Sky View Hotel with XDubai. With a 4:00 AM kick-off and a strong GO WILD spirit, runners embraced the rush and chased the ultimate Runner’s High. As the city slept, select athletes and influencers gathered for an experience like no other. Against the dramatic backdrop of Dubai’s skyline, treadmills w

Gray Dubai, the off-luxury wellness destination from the Seven group, brings a new perspective to the city’s evolving wellness landscape partnering with Technogym. Rooted in seven core philosophies — fitness, movement, recovery, relaxation, nutrition, longevity, and community — Gray Dubai blends restoration, rhythm, and lifestyle, a serene wellness space designed for balance without rigid rules. Technogym , Seven’s global partner in movement and innovation, defines the experi

PureHealth, the largest healthcare group in the Middle East, has launched nationwide virtual mental health services through its...

Marking 11 years of advancing precision medicine and genomics Marking 11 years of advancing precision medicine and genomics, Sidra...

When innovative design meets experiential digital content for personalized live and on-demand training Personal Line is Technogym’s...

In this exclusive Dunes Magazine interview, Dr. Jassim Fakhro—Vice President of the Gulf Obesity Surgery Society and Co-Founder of Masters Medical Center—shares his journey, vision for AI in surgery, and personal passions that redefine medicine as more than science: a celebration of life’s finest transformations.