Sony Middle East and Africa and Modern Home Launch FE 100mm F2.8 Macro GM OSS in Qatar: First Medium Telephoto Macro Lens in the G Master™ Series

With 1.4x magnification, advanced stabilization, and optimized macro controls, the FE 100mm F2.8 macro GM OSS delivers stunning detail.

Sony Middle East and Africa, the leading consumer electronics brand, together with Modern Home, its strategic and exclusive partner in Qatar, released in the Qatari market the FE 100mm F2.8 Macro GM OSS (SEL100M28GM), the first medium telephoto macro lens in the G Master™ series, compatible with α™ (Alpha™) E-mount cameras, featuring 1.4x magnification, advanced stabilization, and intuitive handling.

The new lens is now available in Qatar at Modern Home in Al Maha Center on Salwa Road and Fnac stores in Lagoona Mall, Doha Festival City, and Place Vendôme, in addition to other major electronics retailers in town.

Beyond Life Size

The FE 100mm F2.8 Macro GM OSS achieves a maximum magnification of 1.4x, making it easy to capture flowers, small objects, and other close-up subjects in vivid detail, revealing subtle textures and features that are difficult to see with the naked eye.

Compatible with an optional teleconverter[1] (sold separately), the lens offers up to 2.8x magnification[2]. This enables impressive close-up shots while keeping a comfortable working distance. It is ideal for subjects that are hard to approach or for avoiding unwanted reflections.

State-of-the-art Hardware Design

The optical design effectively positions elements, including two XA (extreme aspherical) lenses and two ED (Extra-low Dispersion) glass elements, to achieve high-resolution performance from the center to the periphery of the image, reducing chromatic and other aberrations.

To allow precise and intuitive focus adjustments for a variety of macro photography scenes, the lens offers three focus-dedicated features: a "Full-time DMF switch" that enables instant MF (manual focus) by rotating the focus ring, even in AF (autofocus) mode; the "Focus Mode switch" allows instant switching between AF and MF; the "Sliding Focus Ring" enables FULL MF mode, linked to the distance and magnification scales.

The four unique XD (extreme dynamic) linear motors that enable high-speed, high-precision and quiet lens drive, make autofocus (AF) performance up to approximately 1.9 times faster[3] than previous models.

A dedicated aperture ring offers quick, direct control over aperture settings.

Exquisite Image Quality

The 11-blade circular aperture produces beautiful, ball bokeh, while carefully controlled spherical aberration ensures an ideal balance of resolution and background blur – creating the signature creamy bokeh of the G Master line.

The unique "Nano AR Coating II" applies a uniform thin film to the entire lens surface, resulting in clear image quality that suppresses flare and ghosting even in backlit conditions.

An integrated optical image stabilization system, designed for macro photography, accurately compensates for shift shake (up/down/left/right), angular shake, and front/back shake, ensuring steady handheld shots.

[1] Compatible with the 1.4X Teleconverter SEL14TC and 2X Teleconverter SEL20TC.

[2] When the 2X Teleconverter "SEL20TC" is attached.

[3] Sony measurement conditions. Compared to the FE 90mm F2.8 MACRO G OSS SEL90M28G lens for the α E-mount digital single-lens camera.

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RIMOWA UNVEILS TWO EARTHY SEASONAL HUES FOR ITS ESSENTIAL COLLECTION

RIMOWA introduces two seasonal colours to its iconic Essential collection: Clay and Terracotta. Inspired by the grounding beauty of nature, the new hues celebrate the elemental connection between material and harmony, evoking the warmth of the sun-baked earth and the calming softness of raw clay.

Clay represents a timeless and sophisticated greige that recalls the primary material, while Terracotta is a subdued earthy red, reminiscent of kiln-fired ceramics. Together, they symbolize transformation: Clay as the soft, mouldable beginning, and Terracotta as the enduring creation.

To accompany the launch, a visual journey unfolds across sweeping natural landscapes of cracked dunes, green peaks, and clay-rich mountains. Through it all, the Clay and Terracotta Essential suitcases become more than just travel companions — they are tributes to the beauty and simplicity of nature itself.

Crafted from high-performance polycarbonate, the RIMOWA Essential Clay and Terracotta suitcases are covered by the German Maison’s lifetime guarantee. Featuring a monochromatic colour finish, the RIMOWA Essential range is expertly matched from shell to handles, zippers, wheel housing, and logo badge. Each suitcase is equipped with RIMOWA’s signature Multiwheel System, stage-free telescopic handle, TSA-approved locks, and a dual-organization interior with a zipped compartment and adjustable Flex Divider. A complimentary leather address tag completes each piece, underscoring its refined design.

Starting November 13, 2025, the RIMOWA Essential Cabin in Clay (RRP 750€), the RIMOWA Essential Check-In L in Clay (RRP 940€), and the RIMOWA Essential Trunk Plus in Clay (RRP 1190€) will be available alongside the RIMOWA Essential Cabin in Terracotta (RRP 750€), the RIMOWA Essential Check-In M in Terracotta (RRP 865€), and the RIMOWA Essential Trunk Plus in Terracotta (RRP 1190€). The full collection will be available at RIMOWA stores worldwide and online at RIMOWA.com

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Cartier

Couture variations on cartier bags

Pearls, sequins, wool and shiny threads: the C de Cartier, Panthère de Cartier and Panthère Double bags inaugurate the embroidery of new, festive and delicate materials. These singular bags feature a textured pattern of panther spots, a feline claw, or the iconic CC initials. These embossed prints echo the jewelled clasps on each bag.

Crafted from embroidered beads on a tufted base, the panther spots on the Panthère de Cartier bags evoke a velvety effect. For the signature motif on the Panthère Double bags, the Maison chose a wool yarn on textured leather, whose superimposed layers create the depth and illusion of a three-dimensional print. The Panthère C de Cartier bag features the same motif enhanced with shiny threads on gold calfskin. The Maison's initials, embroidered on the Double C bag, are illuminated by sequins that subtly shift to catch the light.

This culture of the precious bag became part of Cartier's history in the early 1900s. At this time, these were evening accessories, where one of the first featured chain mail with an owl head clasp. In the 1920s, Louis Cartier appointed Jeanne Toussaint—known as 'La Panthère'—to lead the company's accessories department. Under her bold impetus, the bag became a veritable place of creative expression, and this latest collection perpetuates its elegance.

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