Adidas Originals and Wales Bonner Present Fall/Winter 2025

adidas Originals and Wales Bonner return to present their latest collaborative collection. For Fall/Winter 2025, adidas and the British designer continue to explore the intersection of sporting legacy and cultural heritage in order to tell a story of craft, design, and materiality.

A study in presence and character, this season, athletic codes are retold through elegant tailoring as Wales Bonner reconceptualizes adidas’ signature DNA. From blousons and jackets to tracksuits and jerseys, each apparel piece is both considered and expressive. Turning to accessories, and drawing on adidas’ timeless codes, a duo of leather bowling bags take center stage – transforming historical sporting aesthetics into sculptural forms.

Continuing to advance the collaboration’s established design language, the instantly iconic WB Karintha Lo returns for its third iteration in satin further stretching the possibilities of what an adidas shoe can be and do. Essential in suede, exquisite in sequin, and now shining in satin, the journey of the Karintha continues to unfold.

The Fall/Winter 2025 footwear support cast also plays host to a number of reimagined Trefoil classics – including the WB Japan presented in a lavender tone. A leftfield choice, until you consider that the calming soft purple hue has historically been associated with serenity and purity. The WB Superstar grounds the collaboration back into iconic sports heritage through a crafted perspective, while the WB Adilette is elevated by a considered human touch.

A study in presence and character, the collection is accompanied by a campaign shot by Chris Rhodes and starring an eclectic ensemble of characters. Championing a new wave of counter-cultural energy, the portraits deftly weave together personal narratives from Gene Gallagher, Alva Claire, Shim Mheuka, and Bebe Parnell. Authentic, raw, and undeniably individual, every image brings new meaning into each piece in the collection.

adidas Originals by Wales Bonner Fall/Winter 2025 is available globally on 31st October at adidas.ae, via Confirmed, and through select retailers. 

#Adidas

Samsung launches Galaxy Expert Care service for hassle-free screen repair

Galaxy Expert Care offers reliable and convenient screen repairs on select Galaxy devices, giving customers peace of mind with certified service, genuine parts and flexible repair options

Samsung Gulf Electronics has announced the launch of Galaxy Expert Care, a new after-sales service that delivers quick, value-priced and authentic screen repairs through Samsung’s authorized service network. Designed for ultimate convenience, Galaxy Expert Care ensures customers can enjoy a smooth, hassle-free repair experience from start to finish.

Galaxy Expert Care can be purchased directly through Samsung.com, offering two hassle-free options:

·        Pick-up and Delivery: Complimentary collection and return of your Galaxy device, with repairs completed and delivered back within three business days.

·        Service Centre Drop-off: Drop off your device at the nearest authorized service center for same-day repair wherever possible.

If there is a cracked display, Galaxy users can have their screen repaired using genuine Samsung parts by experienced technicians, done in record time and convenience.

Available on select flagship devices including the Galaxy S Series and Galaxy Z Series, the new service is backed by a three-month warranty on repaired parts and includes complimentary device check-up.

Kiran Tewari, Director and Head of Customer Service Division, Samsung Gulf Electronics said: “The launch of Galaxy Expert Care enables us to provide our Galaxy users with the peace of mind that any damage to their phone’s display can be repaired at their convenience with genuine Samsung parts by our experts. With smartphones crucial to our everyday lives, this new service ensures hassle-free and reliable care, so that a customer’s Galaxy device is back in their hands as quick as possible.”

With Galaxy Expert Care, Galaxy users can enjoy premium service, genuine quality and worry-free convenience, reaffirming Samsung’s ongoing commitment to delivery customer-first innovation and trusted support.

For more information and to book your Galaxy Expert Care service, please visit  https://www.samsung.com/ae/galaxy-expert-care/

#SAMSUNG

PUMA TAKES THE RUNNER’S HIGH BEYOND LIMITS AND ABOVE THE DUBAI SKYLINE

PUMA took its new global running campaign, The Runner’s High, to thrilling new heights with a sunrise stunt that’s 219 meters above the ground at the Sky Views Edge Walk, Address Sky View Hotel with XDubai.

With a 4:00 AM kick-off and a strong GO WILD spirit, runners embraced the rush and chased the ultimate Runner’s High. As the city slept, select athletes and influencers gathered for an experience like no other. Against the dramatic backdrop of Dubai’s skyline, treadmills were installed on the Edge Walk’s platform suspended high above the city with a view of Burj Khalifa where participants ran towards the sunrise and the peak of the Runner’s High.

With this epic experience PUMA showcased it’s fearless spirit, delivering a bold and venturous experience that literally took runners above the city and marked the launch of the PUMA Velocity NITRO 4, the brand’s latest innovation designed to take running performance to the next level. Engineered with advanced NITROFOAM  technology, the shoe delivers improved breathability and the best traction, built for runners who push limits.

The activation brought together an inspiring lineup of athletes and creators which highlighted how the Velocity NITRO 4 is made for everyone, from elite athletes to casual runners, it’s a shoe that empowers all to experience their own version of the Runner’s High. Among those who took part were Lisa Migliorini known as“The Fashion Jogger”and global marathoner, Abdellatif Adwan, Jordanian athlete and Six World Marathon Majors finisher, Evren Ozka, an entrepreneur and endurance athlete, Ahmed Sam, PT, online coach, and founder of LFG and Andreia Brazier, four-time Fitness Model World Champion. They were joined by leading fitness and lifestyle influencers such as Hana Basrawi, Ahmad Blaibleh, Zeynab El Helw, Shahinaz Al Bouchi and many more,

each sharing their one of a kind Runner’s High experience with audiences across the region.

Johan Kuhlo, Managing Director of PUMA Middle East, said:“For PUMA, running is more than just performance but it’s also about the emotion, the adrenaline, and the rush of constantly pushing and breaking boundaries that comes with it. With this sunrise activation, we took that feeling to new heights quite literally  capturing the essence of the Runner’s High above Dubai’s skyline. It was an epic moment that embodied PUMA’s GO WILD energy and our drive to empower runners to feel unstoppable with every stride."

By taking The Runner’s High beyond imagination, PUMA redefined what it means to run, blending adrenaline, performance, and emotion to celebrate those who dare to GO WILD and experience the Runner’s High from an entirely new perspective.

The PUMA Velocity NITRO 4 is now available at PUMA stores, puma.com, and PUMA partner retail stores across the region.

#PUMA