Business Woman by AFRAA


Spring/Summer 2021





Afraa Bio Description:



Afraa Al-Noaimi, a female Executive and Entrepreneur, she is the founder of “Afraa” a women’s Qatari luxury brand, she launched in 2019. Her love for fashion has driven her to design styles that are both professional and fashion forward for the young business woman. Afraa stands for empowering woman and communicating the mix of professionalism with elegance in the region through her brand. Throughout every design, specializing in abayas, accessories and home goods, Afraa not only empowers women but she strives to advocate the struggles that women in the region face on a daily – She has instilled a deep love for supporting women in the Arab world, and ensures a percentage of the brand proceeds go to different causes for the women in the region.





Style/Design Description:



Spring/Summer 21’

Titled - ‘The Vibrant Business Woman’

Exclusive Abaya, throw-over pieces, providing timeless high-end looks for the ultimate daring and feminine woman.





Each piece has a bold pop of color abayas, and loose silhouettes. Expressing each detail with a contrast color, and experimental cuts. The thought behind this seasons collection is a vibrant, joyful business woman on the go. The textiles used are 100% linen, cotton and silks ensuring comfort throughout each piece.





Behind The Scenes/ Featuring:



CEO/Founder: Afraa Alnoaimi


Photographer: David Sierra @davidsierra_


Model: Komarova Olga @komarovaolga


Stylist/Curator: Lauren Morell @lorenaammichelle


Collabs: Gucci


Location: Gucci and Msheireb Downtown










#AFRAA #AfraaAlNoaimi #Issue6 #DunesIssue6