PUMA brought one of its most celebrated global experiences to Dubai with the launch of the PUMA Lounge Dubai Edition , a concept that has travelled through Milan, Seoul and Paris, and now landed in a city whose creative energy the global team had been watching and loving.   The Lounge was about meeting the community where culture is being made. That meant opening the doors not only to influencers, but to the culture shifters and curators shaping the region’s creative scene ev

For Resort 2026, Cult Gaia continues to blur the line between fashion and art, presenting a collection rooted in sculptural design and thoughtful construction. Architectural silhouettes take center stage, defined by clean lines, intentional draping, and three-dimensional detailing that elevates resort dressing beyond the expected. Softness is introduced through fluid fabrics, dimensional florals, and layered textures, creating a refined balance between structure and movement.

PUMA brought one of its most celebrated global experiences to Dubai with the launch of the PUMA Lounge Dubai Edition , a concept that has travelled through Milan, Seoul and Paris, and now landed in a city whose creative energy the global team had been watching and loving.   The Lounge was about meeting the community where culture is being made. That meant opening the doors not only to influencers, but to the culture shifters and curators shaping the region’s creative scene ev

PUMA brought one of its most celebrated global experiences to Dubai with the launch of the PUMA Lounge Dubai Edition , a concept that has travelled through Milan, Seoul and Paris, and now landed in a city whose creative energy the global team had been watching and loving.   The Lounge was about meeting the community where culture is being made. That meant opening the doors not only to influencers, but to the culture shifters and curators shaping the region’s creative scene ev