BÔ BARBERSHOP EXPANDS WITH NEW JVC LOCATION

A neighbourhood grooming destination rooted in craft, community, and laid-back luxury

Bô Barbershop, the homegrown boutique barbershop concept known for its craft-led approach and relaxed, design-forward spaces, has officially opened its second Dubai location in Jumeirah Village Circle (JVC), expanding its presence into one of the city’s fastest-growing residential communities.

Founded by Bilal Kabbani, Bô Barbershop was created to offer a more elevated and considered approach to grooming for Dubai’s modern, discerning clientele. Now co-owned by Bilal and Tarek Yafi, two ex-corporate executives who met at Google, the brand is built on a shared vision to create an experience that feels both intentional and effortless.

Launched in Business Bay in 2021, Bô quickly established itself as a boutique barbershop known for its skilled team, attention to detail, and refined yet relaxed atmosphere. From specialty coffee and curated playlists to a warm, welcoming environment, every element is designed to go beyond the traditional barbershop, creating a space where guests can unwind, connect, and return.

“Bô is really about the energy and experience, and I think people feel that the moment they walk in,” says Bilal, founder of Bô Barbershop. “We’re very intentional about who we bring on, not just for their skills, but for how they embody the culture we’re building. Every detail matters, from the music and coffee to the products and objects in the space. We’ve built Bô as if it were for ourselves, our family, and our friends. JVC felt like the natural next step for us as it’s growing into a really exciting community.”

Following the success of its Business Bay location, the new JVC outpost brings the same signature energy into a more neighbourhood-driven setting. Positioned in the heart of JVC, the space caters to a growing community seeking high-quality, accessible grooming experiences close to home.

At a time when grooming concepts are becoming increasingly transactional, Bô continues to focus on experience, consistency, and genuine connection. The interiors remain true to the brand’s DNA, drawing inspiration from nature and the outdoors through subtle textures, warm materials, and carefully curated details that create a calm and considered environment.

At the heart of Bô is its team of skilled barbers, each dedicated to delivering consistently high-quality grooming services. Services range from precision cuts and beard sculpting to tailored grooming packages, alongside a growing focus on skincare with express facials, hydrating treatments, and targeted solutions designed for modern lifestyles.

More than just a barbershop, Bô has built its reputation on an experience-led approach. From the moment guests walk in, the focus is on comfort, detail, and consistency. The space is designed to feel familiar yet elevated, where conversations flow easily and every visit feels intentional.

With its expansion into JVC, Bô Barbershop continues to grow its presence in Dubai, bringing its signature blend of craftsmanship, community, and understated style to a new audience. Appointments can be booked via Fresha, with walk-ins also welcomed.

FACT BOX Location:

Binghatti Onyx Tower, Ground Floor, JVC, Dubai

Opening Hours: Open Wednesday to Sunday from 10 AM to 8 PM (Closed on Mondays and Tuesdays)

Booking: Available via Fresha

Instagram: @bo.barbershop

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