DUNHILL SPRING SUMMER 2026 CAMPAIGN

For the Spring Summer 2026 campaign, dunhill frames its collection through imagery that captures a studied tension: the elegance of English dress codes worn with a disobedient ease . The campaign draws on a dual heritage, the rarefied composure associated with the English aristocracy, and their influence on the louche, cultivated rebellion of British rock icons . The result is a series of sunlit images, quietly assured, where restraint and attitude coexist .

Interpreting British elegance through a focused and clearly articulated lens, the SS 26 campaign places the collection by Creative Director, Simon Holloway, at its centre . Set within a classic, pared -back environment, the imagery removes distraction, allowing craftsmanship, proportion and presence to speak directly . Photographed by Ethan James Green and featuring Orfeo Tagiuri , Jon Paul Phillips and Adam Sattrup, the wardrobe is grounded in provenance and material intelligence.

Tailoring anchors the narrative . A stone -coloured high-twist linen suit, styled with a cotton -silk Bengal striped shirt and bold striped tie, captures the central dialogue : formality worn with ease . Referencing both an outfit worn by King Charles and the relaxed insouciance of Charlie Watts, a pale grey trench coat is thrown casually over tailoring – crafted in heritage Italian linen and inspired by the earliest motoring garments of the late 1890 s, drawn from the House archives .

That duality continues through a re-interpretation of a dunhill archival driving jacket . Originally conceived over 120 years ago in toffee -coloured sheep leather, the style returns as a soft, neutral suede jacket in British khaki – unlined, lightweight and modern in attitude .

Classic British tailoring codes reassert themselves through the Bourdon suit in House navy wide pinstripe wool, woven in Huddersfield . Lightweight, fully canvassed and half -lined, the gently roped shoulder reflects Savile Row discipline, softened for summer wear .

Elsewhere, mixed stripe shirts in cotton -linen blends are belted with silk ties, a classic summer gesture, as the palette shifts towards sun-bleached pastels and softened tones of lavender, rose and indigo for a Gatsby -esque air to proceedings .

Outerwear explores contrast . A dark brown almost black French lambskin bomber jacket is worn unlined and lightweight, layered over a wool-silk glen check seersucker Cavendish jacket developed exclusively with an Italian mill. Tailoring and casualwear meet in a way that feels instinctive rather than styled .

Eveningwear continues this balance of elegance and ease . Midnight navy hopsack tailoring in lightweight merino wool woven in Somerset introduces breathability and structure in equal measure .Double -breasted jackets with contrast lapel detailing are paired with voile evening shirts inspired by archival pieces, hand screen -printed bow ties and pocket squares from Macclesfield, and softly structured double -pleated trousers trimmed with wool-silk grosgrain .

A more bucolic summer mood emerges through high-twist linen tailoring in pale lavender and softly washed pinks. Double -breasted blazers, striped shirting and pleated trousers are layered with ease, polished with calf leather slippers, an expression of summer ceremony suited to days at Wimbledon or long afternoons at garden parties .

References to dunhill Art Deco origins surface through robe -inspired evening jackets rendered in wool silk houndstooth and worn with wool pleated evening trousers . Haberdashery details – pocket squares and bow ties alongside the cigar cases and Turbo lighters carried in the show – reinforce an enduring relationship with finely engineered objects, a lineage stretching back more than 130 years .

Leather goods reinforce this esteemed legacy, led by the Alfred collection – a signature expression of dunhill leather architecture . Crafted in hand -burnished patina calf, each piece is individually finished with a hand -applied tint, creating a subtle two-tone depth that evolves with time. The

Alfred briefcase is defined by a softly tailored silhouette and distinctive engineered hardware, including a slider lock that references the iconic Unique and Rollagas lighters through the signature Reed motif. Designed across the wider Century, Bourdon, Duke and Despatch families, Alfred embodies an enduring dunhill philosophy : “It must be useful, it must work dependably, it must be beautiful, it must last”.

The Spring Summer 2026 campaign presents a wardrobe designed for light movement and a modern gentleman’s lived experience . From morning engagements to late summer nights, it reflects a masculinity that embraces elegance without rigidity . The formal undone. The classic made rakish.

For more information, please contact :

Tanya .chan@dunhill .com

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