ETRO LAUNCHES #ETROBYYOU: THE EXCLUSIVE CUSTOMIZATION SERVICE TOLD TRHOUGH THE #CARAVANOFLOVE CAMPAIGN
In occasion of Valentine's Day, ETRO launches a new customization service, available in store and online, dedicated to a selection of its signature Paisley accessories.
A unique gift, to be embroidered with one's initials in eight different colors: the selection, crafted in the iconic Paisley jacquard canvas, includes bags, backpacks, RSVP clutches, beauty cases, toiletry and travel bags.
The #EtroByYou customizable products enhance the free and relaxed journey of the new #CaravanOfLove campaign, carried out on a Paisley printed van by an extended family symbolizing the haute-hippy aesthetic and the eclectic spirit of the brand. The three young couples starring in the video follow the path of color, creativity and sharing, becoming symbol of a pure and universal Love, which for ETRO represents the true great beauty of the world.
The new customization service is now available at ETRO boutiques and on etro.com.