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Fifty One East launches an exclusive corner for Pineider, the renowned Italian brand





Fifty One East, Qatar’s favorite department store, celebrated the official opening of Pineider’s exclusive new corner. As a manufacturer of the finest Italian leather goods, writing instruments, and stationery, the renowned Italian brand represents a history of timeless craftsmanship.


The opening was attended by Fifty One East’s management, VIP guests, fashion enthusiasts and members of the media, who had the opportunity to explore the brand’s latest collections. During the event, guests were treated to a special gift: a personalized leather notebook, personalized by Pineider’s official calligrapher.


The new addition to Fifty One East’s portfolio reiterates the premium department store's long-term commitment to offering only the finest brands and satisfying the needs of its discerning clientele. It also reflects Fifty One East’s leading position in the fashion industry underlining its esteemed reputation on a local and international scale.


Pineider, born in 1774 in Florence and founded by Francesco Pineider, a visionary who created sophisticated, handcrafted and high-quality products, to fascinate great writers, intellectuals and politicians of the time.


The Italian brand is inspired by tradition for 250 years and represents today the epitome of excellence of Made in Italy, offering a wide range of luxurious leather goods of various sizes including bags, wallets, jewellery boxes, key holders, phone accessories, as well as writing instruments, stationery and personalized cards.


For anyone who needs gift ideas for an important person or a special occasion, Pineider's products will undoubtedly appeal to both genders and will be appreciated by the person who receives them as they echo the Florentine tradition of entirely handcrafted exquisite goods.


To this day the brand retains its love for tradition which, thanks to the skilled hands of master craftsmen, continues to communicate Made in Italy all over the world, gaining the trust of a cosmopolitan clientele made up of lovers of classic elegance, actors, professionals, intellectuals and writers.


Pineider’s latest collections are available exclusively in a dedicated corner in the menswear section on Level 1 at Fifty One East, Lagoona Mall.




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