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Fifty One East Launches David Yurman in Qatar

Fifty One East, Qatar’s favorite department store, launches David Yurman, the premier American luxury jewelry brand in Doha.

Fifty One East will feature a wide assortment of David Yurman’s most iconic and classic collections, including signature Cable pieces in 18k gold and sterling silver, Châtelaine, Solari and Renaissance, as well as the brand’s sought-after Pavé Pinky Rings including designs hand-set with black diamonds, rubies or sapphires. 

In addition, the store will carry new designs from innovative collections such as Stax and Pavéflex as well as modern Novella styles with colored gemstones of exceptional quality. Fifty One East will also offer a curated selection of one-of-a-kind pieces from the brand’s Stax and Petals High Jewelry collections. The assortment has been specially selected for the Doha market, highlighting David Yurman’s unconventional New York sensibility.

“We are thrilled to continue the expansion of our presence in the Middle East with this launch at Fifty One East in Doha,” said Carol Pennelli, President, David Yurman. “We’ve experienced a strong affinity for the brand in this part of the world where the customer truly appreciates quality, craftsmanship and innovative design.”


David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Today, with their son, Evan, they create timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and Cable—their artistic signature. David Yurman collections are available at 49 wholly-owned retail stores throughout the United States, Canada, and France and at over 350 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers, including in the US, Canada, Mexico, the Caribbean, Russia and the Middle East.

About Fifty One East:

Fifty One East is Qatar’s favorite department store and Darwish Holding’s signature retail brand.

As the principal destination for connoisseurs of sophisticated style, Fifty One East offers the world’s most coveted and elegant global and regional brands. By presenting a fusion of incomparable luxury, personalised hospitality and impeccable service, Fifty One East has emerged as a paragon of flawless taste.


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