TIFFANY & CO. INTRODUCES NEW DIAMOND WATCH: TIFFANY ETERNITY





Tiffany & Co. announces today the latest addition to its diamond watch portfolio, Tiffany Eternity. A reminder to live in the ‘now,’ the round watch reinforces the House’s authority and heritage in offering the world’s best diamonds.


Set at each hour marker are 12 different diamond shapes: round brilliant, baguette, cushion, Tiffany True®, marquise, Asscher, heart, pear, oval, emerald, triangle and princess. This display of mixed-cut diamonds is inspired by a series of vintage Tiffany & Co. advertisements from the 1960s and ’70s.





The watch’s crown is inspired by the Tiffany® Setting engagement ring. Adopting its classic six-prong setting, the diamond crown complements the halo of diamonds that encircle the case. From constructing the case to setting each diamond by hand, Tiffany’s artisans in Switzerland spend over 13 hours crafting each watch.


  • Available in 28 mm and 32 mm iterations and in 18k rose or white gold.

  • 28 mm style, AED 91,825; 32 mm style, AED 128,555.

  • The water-resistant timepiece has an atmospheric pressure tolerance of 3 ATM and is powered by a quartz movement.

  • Each Swiss-made Tiffany Eternity watch comes with both a black grosgrain strap and a black alligator strap.





Tiffany Eternity will launch exclusively at Tiffany & Co. stores in Japan this August 2021, and worldwide in September.















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