#ETRO

ETRO “KIND KNITS”

Etro “Kind Knits” is the new see now buy now upcycled capsule collection released during the FW2023 Women’s Fashion Show. The new project stems from the collaboration with a longstanding partner that has supplied the Etro design team with its precious selection of yarns in stock. These unique materials give life to a new capsule that includes only 2 styles in one size offered in 13 variants each, for a total edition of 26 pieces. Unveiled at the Etro FW2023 Fashion Show, the

ETRO RADICAL FW 23/24

A moment arrives when coming to terms with the roots can no longer be procrastinated, in order to move forward, but also in order to truly shape one’s own identity. That moment, for Marco De Vincenzo, happens now. The more the creative director delves into Etro, the more the dialogue with what Etro is becomes compelling. The answer to such an exchange, of course, cannot be summed in one sentence. A dialogue is a work in progress, exactly like the place that frames the show to

ETRO SCENTS OF LOVE Etro celebrates Valentine’s Day with two genderless

Etro celebrates the modern meaning of love – boundless and inclusive - with two gender fluid fragrances created with exclusive accords and accents that appeal to every sense. Via Verri and Etra enclose a shared message of freedom as each distinctive blend conjures up beautiful images of wild forests and blooming meadows. VIA VERRI Eau de Toilette The electrifying vibes of the Milan fashion district, paired with the solemn silence of its hidden courtyards, inspire a stylish fr

ETRO unveils an exclusive preview of the SS23 Collection designed by Marco De Vincenzo

Etro celebrates the upcoming festive season with Step into the Holidays, an exclusive preview of Marco De Vincenzo's SS23 Collection presented last September during Milan Fashion Week. The selection includes ready-to-wear designs, bags, shoes, accessories and jewelry featuring two of the brand's most iconic visual codes: the arnica motif and coloured stripes. The Step into the Holidays campaign features a surreal, shimmering night scene in which iconic Etro shirts are redisco

ETRO’S POP AND SPARKLING ESSENCE

Etro celebrates the holiday season with a unique selection of captivating fragrances epitomizing the House’s artisanal mastery and established expertise in the realm of perfumes. Created with natural ingredients and sophisticated accords, each composition encapsulates Etro’s evolving mix of tradition and modernity, including genderfluid blends, rich with flair and allure. Starring in an exclusive photo gallery with sparkly pop-colored backdrops, every scent comes in a 100 ml

ETRO UNVEILS AN EXCLUSIVE T-SHIRT TO CELEBRATE QATAR HOST COUNTRY OF THE 2022 WORLD CUP

ETRO introduces a new limited-edition t-shirt inspired by the magic and beauty of Qatar landmarks, in celebration of the country where the 2022 World Cup will be hosted. Created in collaboration with Ever Fashion Luxury Group, the 450-piece special capsule collection includes a men's and a women's style embellished with a vibrant print featuring floral motifs and Qatar’s skyline in the iconic colors of Qatar national flag. Alongside the t-shirts, the Maison also designed a ma

Women's Fall Winter 2022/23 Collection Etro Remix

Behaviour and habits are not a given, but a change in relation to the moment and the environment. This season Veronica Etro brings the Etro ethos in contact with the elements: the concrete jungle and the wild landscape, without distinctions. It is the idea of getting involved that matters: breaking the pattern, leaving the room, facing what is outside, cultivating spirit and awareness. The change of perspective shifts the point of view, which becomes spontaneous, immediate. T

Etro MEN’S FALL W INT ER 2022/23 COLLECTION

This show has been announced by an army of books. Little books: all different but part of a small library, therefore united by a subtle, present and persisting, even though not necessarily perceptible or evident, thread. Slim or full-bodied tomes, designed to sit in a pocket, and travel with the reader. Tomes that disclose journeys of emotions and knowledge. This show, today, takes place in the crisp January light, in a place of knowledge. A place where students begin a journ

ETRO AND MYTHERESA LAUNCH LOVE TROTTER

THE NEW ICONIC “SEE NOW, BUY NOW” BAG DESIGNED BY MARCO DE VINCENZO “Etro was founded in 1968 as a textile company, which is why its connection with textiles is so deeply embedded. I visited the Maison's archives on 6th June 2022 for the first time, a place brimming with Made in Italy-history and inspiration. There were eleven disused fabrics that captured my imagination that day, inspiring me to create a special upcycling project. And so, Love Trotter came into being, from t

ETRO ADV CAMPAIGN FW 22/23

The desert is both an ancestral and galactic place; it belongs to yesterday and to tomorrow. It is a very distant yet present world; a land of everyone yet of no one. The desert is the backdrop of the latest Etro campaign, shot by Henrik Purienne in Palm Springs. Or perhaps in Los Angeles, or then again in Mauritania, or maybe on Mars? The geographic coordinates, in the desert, are of little use. The scene is burnt as colors are consumed by the sun, and all around the effect

ETRO PEGAFLYING GRUNGE

The unconventional rock-and-roll spirit of 90s music icons inspires the new Pegaflying Grunge Capsule Collection marked by sophisticated contrasts and graphics inspired by the world of animals. The iconic Pegasus is reimagined in a striking camouflage motif and embellished with tropical leaves and wild cat designs that symbolize Etro's unbridled and eclectic creativity. Heritage and the contemporary meld in placed prints transforming wardrobe classics into the new smart casua

Women Fall Winter 2022/23 Collection ETRO Remix

ETRO velvet suit

American singer, Charlie Puth wore an ETRO velvet suit with a double-breasted jacket and a cotton vest decorated with a Paisley pattern in his new music video “Left & Right”. #ETRO #Fashion

MOHAMMED AL AHBABI, MOHAMMED & HUMAID HADBAN, ABDULLA AL ABDULLA AND MORE ATTEND THE ETRO SS23

MENSWEAR SHOW IN MILAN Italian luxury brand, ETRO recently presented its Menswear SS23 Collection, which explores poetry's wild and primordial nature. For the show, they invited regional influencers and celebrity stylists to view the new collection in Milan, Italy. Guests, Mohammed Al Ahbabi, Mohammed & Humaid Hadban, Abdulla Al Abdulla, Cedric Haddad and Osama Al Chabbi arrived at the show dressed in head-to-toe ETRO. #ETROSS23 #ETRO #SHOWINMILAN #MILAN

ETRO MEN’S SPRING SUMMER 2023 COLLECTIONTHE WILD POWER OF POETRY

Poetry, today, is something utopian: it balances the purity of sentiment with the need to be grounded, pragmatic, and productive; it celebrates contemplative otium in favor of industrious negotium. It is of much use when the common opinion is that it serves no purpose. Yet poetry has a wild and primordial power: it arises from the deep human urge to shape impressions, moods and sensations through words. In its raw etymology it simply means making, composing. This collection,

ETRO PRESENTS THE "LIQUID PAISLEY BEACH" COLLECTION AND OPENS THE SEASON WITH AN EVENT IN CAPRI

The brand's iconic print lands in summer's most exclusive destinations ETRO celebrates the iconic Liquid Paisley print with a calendar of special events unveiled in Capri last weekend, featuring the ETRO Beach collection of garments and accessories, across several cities and exclusive resort destinations. The season officially kicked off on the Faraglioni’s island, where ETRO has just opened its new flagship boutique on Via Camerelle, with some friends of the brand who were i

PEGASO ETRO SUITE PUNTA TRAGARA HOTEL

The sight of the Faraglioni, the charm of Marina Piccola, the silhouette of the Amalfi Coast and the light of Capri illuminating the breathtaking view. Located in the most evocative corner of the island, where nature reigns supreme, the Punta Tragara Hotel is an exclusive residence overlooking the sea and designed by Le Corbusier, the renowned Swiss architect who envisaged it as a magical place where “body, heart and mind are restored”. Suspended between the sea and sky and s

ETRO'S SS22 WOMENSWEAR ACCESSORIES

For the Spring Summer 2022 season ETRO enters a new phase, in the spirit of an exciting optimism and a vibrant strength. Drawing a rainbow of fascinating suggestions, Creative Director Veronica Etro portrays a young generation of enthusiastic dreamers embracing lightness, positivity and celebrating life. A joyful mysticism and spiritual awakening typical of the 70s inspires the overall mood, however the look is anchored to reminiscences of 90s’ slickness. ETRO invites you to

ETRO PRESENTS THE NEW “MAGIC MANDALA” BAGS

Etro is excited to unveil the new ‘Magic Mandala’ Capsule - a new handbag line-up characterized by exclusive motifs and a kaleidoscope of colors. The brand’s iconic Globetrotter style is reimagined with a creative twist of a new mandala pattern inspired by Eastern symbolism, rendered in the fresh and natural tones of emerald green, cherry blossom and sky blue. The new tote bags come with matching pouches and are both crafted from printed cotton canvas with contrasting leather

ETRO PRESENTS "THE PEGAFLYING CREW”

Four young artists interpret the iconic Pegasus in a new digital exhibition of exclusive artworks Following the collective project "Forever Pirates" launched in February 2022, ETRO unveils "The Pegaflying Crew": a new multi-voice creative collaboration in which four talents from the United States, England and Italy interpret the powerful Pegasus symbol with their unique and unconventional vision. They are ETRO's contemporary artists, poets of the now, multimedia travelers and