The hallmark of chic discretion Saudi Arabia’s leading modest wear label, Leem announces the launch of its Eid al-Adha Capsule Collection this month. Redefining the approach to modest wear dressing, the collection features bold and bright colours combined with geometric prints and neutral tones, all of which are translated onto silhouettes that define the most sought after looks for the festivities ahead. A perfect curation of styles, the collection will be available across a

Summer’s heating up! (Well, this may be an understatement - it's scorching!) The heart of the summer will arrive sooner than you think, and with temperatures on the rise, the time to shop for easy sweet summer dresses is now. After months of casual stay-at-home attire (shout out to our most loyal sweatpants and pyjamas), the need for easy, stylish, single-item outfits is more essential than ever. We’re most excited by the ones that have a loose fit without compromising on the

Clothing wise, 2020 was the year of loungewear. When stay-at-home orders were first put into place last spring, transitioning from traditional office wear into loungewear was an easy, and welcome change. Comfortable clothes gave just that, well comfort, in a confusing, uneasy time. However, as the months have passed, one's affinity for good loungewear may have become a slight addiction. Raise your hand if you who spend who knows how long autonomically looking through countles

April 2020 sees Saudi Arabia's timeless modern fashion house, Leem, launch its Ramadan Capsule Collection in all stores throughout the Middle East. Leem continues to celebrate the creativity and diversity of modest dressing during the Holy Month, launching a collection defined by its ease and femininity, merging beautifully authentic Middle Eastern styles with modern cuts. Elegant full-length dresses and languid, free-flowing kaftan ensembles take centre stage this Ramadan re

This March, KSA’s leading modest fashion house, Leem launched its Spring Summer 2021 collection for women in stores across the KSA, UAE and Bahrain, and on the Leem app, available in KSA. The season ushers in a collection of fashion-first modest wear pieces with global appeal. Specialising in essential staples with an air of luxe that form the building blocks of any modest wardrobe, Leem's stylish SS21 silhouettes continue to mark the intersection of conservative fit and mode

Challenging preconceived notions of some of the most traditionally worn modest wear fashion staples. What is fashion? Many may say it is a way to express yourself and break out of the mould, ultimately to be authentic to who you are. And with the rise of modest fashion on social media, the runways, and even the music industry, many are starting to evolve their own style, putting pieces together that are both modest and authentic. Comfort is essential to personal style, as is