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LEEM - Three Modest Wear Items with a Twist





Challenging preconceived notions of some of the most traditionally worn modest wear fashion staples.


What is fashion? Many may say it is a way to express yourself and break out of the mould, ultimately to be authentic to who you are. And with the rise of modest fashion on social media, the runways, and even the music industry, many are starting to evolve their own style, putting pieces together that are both modest and authentic.


Comfort is essential to personal style, as is confidence. Hijab or not, whatever your dress code it’s important to feel confident in what you wear. With this in mind, Saudi modest wear brand Leem is challenging preconceived notions of some of the most traditionally worn modest wear fashion staples and giving them a twist.





The new headscarf...



A hat with inbuilt fabric to wrap around, reinterpreted beanies to cover the hair, and snoods that can be used as a headscarf, meet your new wardrobe accessories.





The new abaya...



Who says the abaya has to be traditional in its cut and aesthetic. Embrace the loungewear trend, or cosy up in floor-skimming knits with these reinterpreted abayas.





The new coat...



With chilly evenings ahead double up your abaya as a coat. Think heavy lined fabrics and deep pockets to keep your hands warm.







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