PUMA Brings Its Global Lounge Experience to Dubai with the City’s Creative Culture Set as the Centre

PUMA brought one of its most celebrated global experiences to Dubai with the launch of the PUMA Lounge Dubai Edition, a concept that has travelled through Milan, Seoul and Paris, and now landed in a city whose creative energy the global team had been watching and loving.

The Lounge was about meeting the community where culture is being made. That meant opening the doors not only to influencers, but to the culture shifters and curators shaping the region’s creative scene every day, the talents setting visual language, driving style conversations and influencing how culture shows up both online and offline from photographers, directors, editors, artists, creatives and more.

Inside the space, guests were given first access to global PUMA drops that had not yet launched in the region. From apparel to sneakers, the pieces were curated directly from PUMA’s global teams, offering Dubai’s creative community an early look at what was coming next on a global level.

Beyond access, the PUMA Lounge marked a first of its kind in the region at this scale, operating as a true gifting lounge experience, both in terms of the volume of attendees and the breadth of products on offer. Over the two days, it was striking to see how the same PUMA pieces were styled in completely different ways across talents, reflecting the diversity of creative expression within Dubai’s community.

The Lounge also brought together some of the city’s favorites, featuring a customization station by Black Pearl Charms, a locally grown charms business where invitees created one off, personalized sneaker pairs, alongside a coffee bar by Knot Bakehouse, the Emirati-owned brand and community favorite.

From the Speedcat range including the Lux Ballet, the Wedge and the bold Cow Print, Mostro’s including XC Prime and Fey Gorp Sneakers and H-Street Premium Sneakers, the Lounge showcased PUMA’s range across fashion and sports style. Guests also explored key global collaborations including PUMA x REPRESENT and the highly anticipated A$AP ROCKY x PUMA collection.

The experience extended beyond the Lounge itself, coming to life throughout Sole DXB weekend, where talents were seen wearing their exclusive PUMA pieces across the event, each look styled in a distinctly personal way, reinforcing the brand’s connection to individual expression and culture.

This isn’t just another local event for PUMA Middle East but instead bringing a globally recognized concept to life in Dubai that’s inspired by the talent, creativity, and energy of the local community.

#PUMA

Silver Lake Motors Sets a New Benchmark for Electric Luxury Mobility in Qatar

Silver Lake Motors - a subsidiary of Al Mana Holding, has achieved a significant milestone in Qatar with the successful market launch of the EXEED EXLANTIX range, reinforcing the brand’s growing presence in the country’s premium electric vehicle segment.

The launch underscores Qatar’s continued progress toward sustainable transportation solutions, in alignment with the Qatar National Vision 2030. At the forefront of the range, the EXLANTIX ET has been precisely engineered to deliver powerful all-electric performance, extended range, and refined luxury, while adhering to the highest standards of environmental responsibility.

Positioned as a high-tech, luxury-focused evolution within EXEED’s global portfolio, the EXLANTIX range highlights Qatar as a strategic market for advanced electric mobility. The vehicles are equipped with next-generation electrified powertrains, premium interior finishes, and advanced climate-adaptation technologies designed to perform reliably under Qatar’s driving and environmental conditions.

The EXLANTIX ET SUV will be offered in both pure electric (BEV) and range-extended electric (REEV) versions. The REEV model delivers a remarkable combined driving range of over 1,300 km, making it particularly suitable for long trips across the GCC. Fast-charging capability allows the battery to charge from 20% to 80% in under 20 minutes. High-output all-wheel-drive variants deliver strong performance with advanced torque distribution for stability on both highways and off-road environments. The ET also supports multiple drive modes—including sand/off-road settings—making it ready for mixed driving needs.

Inside, the ET is designed to offer a luxury and health-focused cabin, featuring eco-friendly materials, a 5A-rated healthy cabin environment, and advanced air purification systems capable of filtering ultrafine particles. The seats are finished in premium materials and offer ventilation, heating, multi-position adjustment, and massage functions. Noise-reduction engineering, including acoustic glass and triple door seals, ensures that the cabin remains quiet even at speed—enhancing comfort for long-distance travel or daily commutes. These comfort-focused features have been tailored to meet the expectations of Middle Eastern customers, who face high temperatures and dusty driving conditions.

Silver Lake Motors introduction of these models will offer customers a new category of electrified luxury vehicles that combine the practicality of advanced hybrid and electric systems with premium interior refinement and the driving confidence required for both urban roads and desert landscapes.

Customers can explore the EXEED EXLANTIX lineup by visiting the flagship showrooms in West Walk, a symbol of sophistication and elegance. For more information or to arrange your test drive, stop by the EXEED showroom or call 800 1115.

#SilverLakeMotors

New Ford Taurus Arrives to Middle East, Bringing Best-in-Class Technology and Driving Experience to Sedan Customers

Ford Middle East and North Africa has marked the official arrival of the new Taurus in the Middle East. Building on its storied legacy, this latest iteration introduces sophisticated design, cutting-edge features, and a blend of premium comfort and dynamic performance tailored for the diverse needs of the region.

Commanding attention with a completely refreshed aesthetic, with its exterior boasting a bold new front and rear fascia, updated headlamp architecture, and distinctive new wheel designs, while new vibrant colors like Hot Pepper Red and Vapor Blue ensured Taurus makes an undeniable visual statement. The interior, too, receives significant enhancements with new color and material choices, refined seat trims, and a modified console designed for heightened comfort and contemporary style.

Ravi Ravichandran, President of Ford Middle East and North Africa, said: “The new Ford Taurus represents a pivotal evolution for one of Ford’s most successful nameplates, designed specifically with our loyal Middle East and North African customers in mind. This sedan combines a rich heritage with forward-thinking innovation, making it perfectly timed for customers seeking a vehicle that blends prestige, practicality, and advanced technology.”

The newest Taurus is engineered to lead, offering a choice of powerful and efficient powertrains. Under the hood, the robust 2.0L EcoBoost® engine, paired with an 8-speed automatic transmission, continues to deliver commendable performance, producing an impressive 239 horsepower and 382 Nm of torque. For those prioritizing even greater fuel efficiency, the 1.5L Hybrid engine offers an enhanced drive without compromising on power. The result is a pair of powertrains that meet diverse driving preferences while delivering a smooth and responsive experience across city streets and open highways.

Striking new design elements, a redesigned premium interior, and enhanced comfort features elevate Ford’s iconic nameplate 

At the heart of the new Taurus’ comprehensive technology upgrades is Ford’s latest-generation

SYNC^® 4A infotainment system, presented on an impressive 13.2-inch full HD center touchscreen—one of the biggest in its class. This intuitive system offers seamless connectivity with wireless Apple CarPlay^® and Android Auto^™ as standard.

New features that further redefine Ford’s flagship sedan’s convenience and luxury include a 360-degree camera, now available from the base Ambiente model, and a premium 10-speaker B&O Sound System integrated into the top-tier Titanium series for an immersive audio experience.

Building on its reputation for spaciousness, the new Taurus also caters effectively to families, providing ample cargo space and roomy interiors for both daily commutes and long journeys. Additionally, ventilated seats, available from the Trend trim, guarantees optimal comfort in any climate, while the available dual-panel panoramic sunroof enhances the cabin’s sense of openness and luxury.

The new Taurus boasts cutting-edge technology with a class-leading 13.2-inch touchscreen, advanced SYNC 4A, a 10-speaker B&O sound system, and smart features like the 360-degree camera

Equipped with a comprehensive suite of driver-assistance technologies designed to enhance safety and ease of driving—where features such as Intelligent Adaptive Cruise Control; Pre-Collision Assist with Automatic Emergency Braking; and the Lane-Keeping System with Blind Spot Monitoring and Cross-Traffic Alert, Taurus is peace of mind in motion. The 360-degree camera supplements it further by providing a comprehensive view for easier maneuvering and parking, backed up by Intersection Pre-collision Assist, and Emergency Steering Assist for extra support to help avoid incidents.

Taurus is also ushering in a new era of connected vehicle experiences, with the Ford Pass app available in select Middle East markets, offering added convenience, control, and peace of mind.

New Ford Taurus owners can now remotely start their vehicle, pre-condition the cabin to their preferred temperature, and even activate the horn and lights to easily locate their car in a crowded parking lot. The all-new app also provides essential vehicle status updates, allowing users to monitor vital information such as fuel levels, odometer readings, tire pressure, and oil, placing a host of functionalities directly into the customer’s hands.

Powerful 2.0L EcoBoost performance is complemented by a new improved 1.5L Hybrid option, offering a blend of dynamism and improved fuel efficiency

The arrival of the New Ford Taurus is a strategic move that reinforces Ford’s commitment to providing a diverse portfolio of vehicles that resonate with regional customers, from tried and trusted EcoBoost-powered engines to New Energy hybrids complementing the Middle East region's ambitious sustainability goals.

With its blend of everyday usability, value for money, and strong dealer support, the new Ford Taurus—in showrooms now—is crafted to strengthen its leadership in the segment and continue its legacy across the Middle East and North Africa.

#Ford #FordTaurus