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Artist William Wegman’s Weimaraner dogs wear the Teddy Bear Icon Coat for anew special selection

Have you ever seen such handsome Teddy Boys? The aristocratic bearing, the piercing gaze... and what about those dreamy coats? The artist, William Wegman, whose Weimaraner dogs have been his pet subjects

for years, has reprised his relationship with Max Mara in a celebration of the Teddy Bear Icon Coat. And, like all celebrated style icons, Wegman’s Weimaraners know a fashion winner when they see one. In 2001, the focus of Wegman’s first collaboration with Max Mara was the eternal classic, the 101801 coat, in the ‘Dogs in Coats’ project. This latest collaboration has them trying on the Teddy Bear Coat for size and featuring on a new selection of sweatshirts and T-shirts looking every inch the fashion legends they have

become. Both the T-shirts and the sweatshirts are in a luxurious and fresh, pure cotton jersey and feature beautifully finished appliqué panels. Legendary T-shirts and Sweatshirts.

The press assets include:

- press release of the collection

- editorial images feat. Arizona Muse wearing the collection shot by Giampaolo Sgura

- video BTS of the shooting with Arizona Muse (video credit: courtesy of Max Mara)

- still life images

- photos of Weimaraner dogs wearing the Teddy Bear Icon Coat by William Wegman


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