#MaxMara

Max Mara Spring-Summer 2023

THE BLUE HORIZON From April to September, when the aristocrats closed their grand villas, bohemians of every type flocked to the Riviera. Things were bound to happen when the likes of F. Scott Fitzgerald, Picasso and Stravinsky rubbed shoulders. But when Zelda Fitzgerald, Dora Maar and Bronislava Nijinska, not to mention Dorothy Parker, Joséphine Baker and Isadora Duncan joined in, women were certain to make the leap from muse to maestro. On sun-soaked beaches, masterpieces w

MAX&Co. PARTY ANYMALS

Celebrate this summer in happy partywear. Expect vibrant colours and joyful prints with bohemian flair. Pack-a-punch partywear with languid silk pyjama separates, satin shirts and bold blazers from Max&Co.. Pair them with a seasonal edition of the Mid Luna Bag, made from textured lamé leather with gold hardware. Seek out prints and colours with added zing. #MAXANDCo #MAXMARA

MAX MARA COLLABORATES WITH THE UNIVERSITY OF LISBON

On the occasion of the Resort 2023 fashion show set to be held in Lisbon on June 28th 2022, Max Mara will be collaborating with the Fashion Design course of the Faculty of Architecture of Lisbon University. On June 24th, the students enrolled on this degree course will have the opportunity to take part in a conference at the University held by the brand’s creative director Ian Griffiths, who brings his experience to a new generation of creatives. In this context, Max Mara has

WEEKEND MAX MARA PASTICCINO BAG MODELLO VENEZIA

In a tribute to Venice's glorious history in textiles and glass making, the Pasticcino Bag Modello Venezia edition is crafted with sumptuous Fortuny textiles and colorful glass beads made in Murano. For over eight centuries, the tiny island of Murano on the Venice Lagoon has elevated the art of glass making to unrivaled levels of elegance, technique and creativity. In the legendary textile mill founded by Mariano Fortuny, who in 1922 transformed an ancient convent on the isla

Max Mara’s classic revolution Pre-Fall 2022

“Classic doesn’t have to be conservative”: Max Mara has said it all along, and now produces three witnesses whose style and substance uphold the aphorism. Frances Ann Lebowitz is a native New Yorker, a writer, wit, raconteur and sometime actor, known for her sardonic social commentary. In the ‘70s she embodied the hip, downtown Manhattan of Andy Warhol’s ‘Interview’ and now she is wowing a new generation of fans in Martin Scorsese’s documentary series ‘Pretend It’s a City’. W

Sculpting time: the contemporary spirit of the Fall Winter 2022 Max Mara Atelier Collection

Giving shape to bodies and faces, capturing the uniqueness of the human spirit in light and shade - ‘mediating between nothingness and being’ - this was the eternal quest of the sculptor, Alberto Giacometti. The Fall Winter 2022 Max Mara Atelier Collection is a tribute to Giacometti’s ability to question material and give it a new power. This translates into 12 coats with sculptural volumes that, like true works of art, defy time by remaining eternally modern. Made of cashmer

MAX MARA FW 2022-23 FASHION SHOW

Modernist Magic Max Mara pays homage to a creative polymath whose oeuvre was overlooked for decades, and is now rediscovered. Architect, dancer, textile designer, painter and sculptor, Sophie Taeuber-Arp was that rare thing; a modernist who invested even the most everyday objects with a sense of magic and mystery. At Cabaret Voltaire in Zurich, Taeuber-Arp and fellow artists of the avant-garde including Wassily Kandinsky, Paul Klee, Giorgio de Chirico, Max Ernst and Guillaume

Max Mara SS 22 - THE CUBE CAMELUXE

CAMELUXE: an important step towards fashion’s sustainable future. The world demands that all of us address the challenges of sustainability and climate change. At the heart of Max Mara’s contribution is our latest innovative product: Max Mara The Cube (the integrated system of outerwear and accessories of the brand) with Cameluxe, an ultra-fine material used as insulation for a new generation of The Cube. Arizona Muse is the star of the Spring Summer 2022 campaign supporting

WEEKEND MAX MARA - CHINESE NEW YEAR 2022 - The Year of the Tiger

Get ready to celebrate the Chinese New Year in style as Weekend Max Mara welcomes the Year of the Tiger with a dedicated capsule. Saturated in shades of red, a colour that symbolises luck, joy and happiness, the collection sees the zodiac tiger and Weekend Max Mara’s signature butterfly unite across a range of chic looks, including illustrated sweaters , graphic silk separates and a special version of the iconic Pasticcino Bag. Finally, classic tailoring in hues of ruby and b

Fine knits adorned with the Weekend Max Mara’s butterfly.

Weekend Max Mara embraces the new season with a special drop that heralds the arrival of the Spring Summer 2022 collection, comprising of a crew-neck sweater in pure cashmere featuring the brand's butterfly. Also perfect for the holiday season to give or keep, for the occasion, Weekend Max Mara's butterfly is interpreted by Donald Robertson, the high-profile American illustrator and pop artist, who is no newcomer to the Weekend Max Mara world, having designed the namesake Sig

MAX MARA - 101801 Light Edition

Is it possible to improve on perfection? The iconic 101801 coat by Max Mara has been loved by women around the world since its launch over 40 years ago. Since then, while it may have moved with the times, it remains defined by the features that made it an instant classic. And now for the first time, for the Resort 2022 collection, the 101801 gets a stablemate. Introducing the 101801 LIGHT. All the timeless features are there: the oversized fit, the soft destructured sleeve, t

Max Mara Resort 2022

LOCAL COLOR Travel: we haven’t done much of it recently, but we’ve been reading about it, and dreaming about it. Contrasting sharply with our own frantic pre-pandemic itineraries, Truman Capo- te’s ‘Local Color’ evokes the golden age of travel. It’s a reminder that you have to stay in a place long enough to really connect with it, and that the means of getting there, the plane trip, boat ride or train journey can be worth writing about -and dressing up for. Capote’s ‘swans’ w

Max Mara Resort 2022 – LOCAL COLOR

Travel: we haven’t done much of it recently, but we’ve been reading about it, and dreaming about it. Contrasting sharply with our own frantic pre-pandemic itineraries, Truman Capo- te’s ‘Local Color’ evokes the golden age of travel. It’s a reminder that you have to stay in a place long enough to really connect with it, and that the means of getting there, the plane trip, boat ride or train journey can be worth writing about -and dressing up for. Capote’s ‘swans’ were queens o

MAX MARA TAILLEUR SARTORIALE FW 2021

Acknowledging the timeless, modern appeal only a true classic can guarantee, Max Mara is proud to present the Fall Winter 2021 collection of its canvassed Tailored Suit. Distinctively simple and versatile, exquisitely crafted and with perfect proportions, the search for new materials and colours is a fundamental feature in these items that are perfect everywhere and for everyone: for women of all different ages and lifestyles, for all kinds of occasions and any time of day. T

Max Mara Leisure Fall Winter 2021

The Max Mara Leisure collection F/W 2021 pays homage to the everyday aesthetic, to comfort style, that comes from dressing for this ‘new normal’ with simplicity and elegance without compromise on femininity. Garments inspired by Nordic design translate smart living into pared down tracksuits sweatshirts and knits that express the modern world’s need of stillness, of protected spaces, with neutral colours and safe, natural materials that feel good and are kind to the skin. Eas

Max Mara Atelier F/W 2021-2022

The revolutionary tradition: the timeless coats of the Max Mara Atelier Collection There’s an artist who draws the world without using paint, inventing it through the signs and materials of the real universe, in which tradition becomes revolutionary: Jannis Kounellis has given a romantic, sensual shape to contemporary life. The Max Mara Atelier FW 2021/2022 Collection takes its inspiration from the experimentation by Kounellis, for twelve coats that open up new tailoring pers

MAX MARA LAUNCHES E-COMMERCE IN THE MIDDLE EAST

Max Mara is pleased to announce the launch of its new e-commerce platform in Middle East on September, 14th . The highly customized and localized e-commerce platform is a major step forward in Max Mara’s digital strategy in the Middle East. The new e-commerce platform will be available in the UAE and KSA, in both English and Arabic. Max Mara collections can now be purchased online through a luxury digital shopping experience, allowing clients to shop the new and exclusive col

MAX MARA - SPORT MAX

Pre-Fall 2020 A sailor in the city Like a seasoned captain who guides his ship onto the open seas, whilst following an ever- steady course, the Sportmax Pre-Fall 2020 collection explores the utmost freedom that comes from impeccable tailoring. An urban tribute, these ensembles embody within, the mesmerising ebb and flow effect, of the tide. The style circumnavigation, which began with the Spring Summer 2020 collection, continues. Clean lines, structured materials, in essence,

WEEKEND MaxMara - WHITE ESSENTIALS

Cool, crisp, timeless but always timely. White in all its shades, from optic to ivory, is the highest expression of a versatile warm-weather elegance. Light layers play with textures, volumes and subtle nuances for a sophisticated take on tonal dressing. Rustic surfaces evocative of handmade carpets, fringes and jacquard knits are countered by flowing, fluid fabrics. Airy in white – the trench, a yarn-dyed linen suit, breezy dresses, double-breasted blazers – are true Weekend

MaxMara Spring - Summer 2020

‘Fiction needs more female spies,’ says feminist writer Natasha Walter, ‘after all, women are trained to keep secrets’. Her fiction debut A Quiet Life puts a woman at the centre of a spy thriller. She’s not the first –action adventuress Modesty Blaise has been around since 1963- but she’s one of very few. The latest is the BBC America phenomenon Killing Eve. It has won a bunch of accolades (with nine Emmy nominations pending) and its writer, woman-of-the-moment Phoebe Waller-