BALLY EXPANDS DIGITAL PRESENCE WITH ECOMMERCE FOR MIDDLE EAST





Bally marks an important new chapter of digital growth with the launch of a dedicated ecommerce website for the Middle East, in collaboration with long-term partner Jashanmal.





The latest launch in Bally’s accelerated digital strategy presents a globally recognised shopping interface for the first time in this growing region. The new site will cover pan-Arab countries including U.A.E, Kuwait, Lebanon, Oman, Israel, Qatar, Saudi Arabia, Bahrain, Egypt, Iraq, Jordan, Iran as well as Afghanistan and Pakistan. The GCC market has played a vital part in Bally’s international development since the first flagship opened in U.A.E in 2004, followed by pivotal brand locations in Dubai Mall and Mall of the Emirates. Strengthening brand awareness across the network, the ecommerce footprint will further develop with a second phase to include Yemen and Syria next year.





Available in both Arabic and English, Bally.ae shares a wide variety of accessories and shoes for men and women across key categories and bestselling styles. Optimised for mobile users and offering clients a fully localized ecommerce experience, Bally.ae underlines the company’s continued commitment to maximizing potential here, translating brand values of quality, craftsmanship and excellent service into the digital sphere.





Managed by the Jashanmal group in U.A.E, the platform offers an elevated shopping experience ensuring a seamless journey at every touchpoint; from order to delivery across markets, with a full range of payment methods.





“Bally.ae pioneers our global digital e-franchisee strategy in the Middle East, where we have been building a presence for over 15 years. The new site supports Bally’s solid market performance, and will enable us to deepen the dialogue with our local customer base online.” – Nicolas Girotto, Bally CEO





“We are pleased to announce the launch of Bally’s new digital platform. We strive to offer luxury at convenience, and an Omni channel shopping experience to our discerning customers of the brand. Jashanmal has chosen to undertake a group wide digital transformation and make our brands more relevant to our customers. The ecommerce business for Bally is a pivotal step in this direction.” – Khaled Soliman, Group CEO of Jashanmal National Company.





The expansion strengthens Bally’s global ecommerce footprint, serving 49 countries worldwide.








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