Bally Presents “My Craft, My Legacy” a New Digital Campaign Celebrating Its Artisans & 170 Years of Craftsmanship
Swiss luxury brand Bally honors its 170-year shoemaking history as architects of leather with a new digital campaign, “My Craft, My Legacy,” featuring the company’s expert artisans. Based in the company’s state-of-the-art Shoe Factory in Caslano, Bally’s artisans undergo three years of rigorous training before utilizing a dedicated and proprietary approach to handcrafting iconic styles “Made in Switzerland,” including the men’s Scribe formal shoe, which was first designed in 1951 on the occasion of Bally’s centennial, and requires 240 artisanal techniques to complete.
“My Craft, My Legacy” pays tribute to Bally’s team of 100 artisans whose passion and skill have continued the company’s heritage of craftsmanship and design for generations. They are celebrated through a series of intimate photographs by photographer Jackson Frederik, who captured their personal portraits alongside the instruments of their craft. These remarkable individuals champion the spirit of Bally and its founding, representing the ingenuity of the brand as well as its future, as standard bearers of quality and excellence since 1851.
A spirit of community has always been an integral part of Bally, dating back to the company’s founding by Carl Franz Bally, who pioneered an employee benefit system such as an onsite canteen, children’s daycare and community park. This tradition lives on, demonstrated by the longstanding tenure of Bally’s craftspeople, many of whom have over 30 years of service to the brand.Today, Bally artisans craft between 150,000-200,000 pairs of shoes each year at the Caslano Shoe Factory, mastering a diverse range of roles including polisher, leather cutter, stitcher, finisher and shoemaker.
“My Craft, My Legacy” will launch on Bally’s official Instagram, Facebook, Twitter and Linkedin channels on 17 May 2021.