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Be Better, B-Echo:Bally’s New Collection of Conscious Designs

The new B-Echo collection for Spring/Summer 2021, furthers Bally’s commitment towards a better future through innovative design and recycled materials.

The range of multi-functional bags and accessories is made from environmentally-friendly materials, including regenerated leather, repurposed PET mesh and recycled nylon, certified by the Global Recycled Standard (or GRS). This lightweight and durable material is water-resistant, making the collection as ideal for travel as it is for everyday business and leisure use.

Styles are truly versatile with enhanced functionality and a contemporary aesthetic. Classic shapes like the Embeth tote bag and Ekyra cross-body are elegant everyday options in black or lipstick red, each with top handles and shoulder straps for alternate ways to carry, and organized internal compartments. The Elenia minibag and Evalyn pouch are designed to be adaptable. The Elenia features a two unique pouches and a zip-around purse, able to be attached together or carried separately depending on your day-to-day needs. Small accessories include Esmal, a multifunctional card holder with a zipped coin purse and space to hold a passport and other travel essentials, and Elyd, a small pouch perfect as a make-up or wash bag.

The technological eco-fabric featured is a supporting film, showcasing nylon fibers and leather scraps discarded during the manufacturing process being remade into our 100% recycled new nylon.

The B-Echo collection is available online and in Bally boutiques worldwide.


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