Dubai, U.A.E: ‘Celebrating a store like no other’, Bloomingdale’s prepares to kick-off its biggest celebration to date, marking its 150th anniversary this fall, providing the perfect moment to celebrate the brand’s recent momentum. For one hundred and fifty years, Bloomingdale’s has been a New York City icon, at the forefront of retail, and has since established itself with roots across the Middle East. 2010 saw the debut of Bloomingdale’s first regional store at The Dubai Mall, soon followed by its second location at 360 Mall in Kuwait in 2017. Foraying into e-commerce in 2020, Bloomingdale’s anchored itself as the leading e-commerce platform in the region, providing delivery services to across the UAE, Kuwait, Saudi Arabia and Qatar.
This significant milestone represents a unique moment in Bloomingdale’s rich history to not only celebrate brand heritage, but to also look ahead to the next chapter. Some of fashion’s best brands debuted at Bloomingdale’s, who champion experiential retail, and ignite industry trends. “Retail as theatre” is part of Bloomingdale’s DNA, and to celebrate its milestone anniversary, the iconic brand is offering even more innovative, regional-first experiences, creating opportunities for discovery, after recently redefining what it means to be a multi-category retailer selling women's, men's and children's clothing and accessories, jewelry, furniture and homeware.
In celebration of the milestone, Bloomingdale’s is organizing new kinds of shopping experiences, exclusive luxury product collaborations, pop-ups and special events revolving around its milestone, beginning in September, and running through the 2022 holiday season across all stores and platforms. With the 150th campaign, Bloomingdale’s aims to sustain its momentum of the last several seasons, and inspire the next generation of shoppers through their creative and captivating lens.
Some of the many special initiatives that will debut later this year as part of the dazzling 150th Anniversary celebratory campaign include:
A CELEBRATION LIKE NO OTHER
Bloomingdale’s 150th year anniversary celebration is not only a homage to its illustrious history but also paves the way for the future. It will roll out a multi-faceted celebration including exclusive product collaborations, pop-ups, augmented reality NYC experience as well as special events in Dubai, Kuwait and Qatar all the way into the 2022 holiday season.
LIMITED-EDITION EXCLUSIVE PRODUCTS
An ultra-exclusive anniversary collection of fashion, beauty and home products will be launched in collaboration with the most coveted selection of brands - bearing design details inspired by Bloomingdale's heritage, such as the Manhattan flagship’s black-and-white checkered floors.
For women and men, fashion brands include Valentino, Golden Goose, Chloe, Stella McCartney, Proenza Schouler, David Koma, Jonathan Simkhai, Victoria Beckham, Nanushka, Needle & Thread, Sleeper and several others.
For Beauty, special products, exclusive first looks and complimentary treats will be available from the likes of Maison Francis Kurkdijan, MEMO, Carolina Herrera, Slip, Thomas Kosmala, Byredo, Diptqiue, Kiehls, Jo Malone and Le Labo.
For Homeware, Bloomingdale’s merchandise will include coffee cups, mugs, keychains, water bottles, Swing tags, candles, stuffed toys, notebooks all bearing the 150th anniversary insignia. Additional items from luxury brands will include diffusers from Halcyon Days, candles and frames from L’Objet, coasters, bookstands and trays from By Frozen Musique, Backgammon set from LIDO.
DESIGNER POP-UPS & INSTALLATIONS
Throughout the fall season, Bloomingdale's will host special experiences in-store and online with exciting pop-ups such as Mach & Mach as well as a special designer appearance.
NYC INSPIRED ART AND IN-STORE ANIMATION
Bloomingdale’s will showcase recognizable elements inspired by New York City’s pop-art culture, on digital screens and window displays to engage with customers.
The Fall Winter 2022 celebratory campaign is drawing elements from New York’s vibrancy, soul, art and music. It features three prominent regional personalities that represent the local culture, and the future generation of market icons.