PUMA and JIL SANDER continue their creative dialogue, introducing the new K-Street.

Following the revival of the King Avanti in October 2025, the new PUMA and JIL SANDER K-Street design builds on a shared foundation of purity, precision, and purpose, advancing the partnership with a new expression of movement and form.

Designed under the direction of Simone Bellotti, K-Street translates a refined footwear philosophy into a streamlined sneaker. Defined by a close, contoured fit and an ultra-thin sole, the silhouette follows the natural lines of the foot, balancing softness with tension.

“I like footwear that is streamlined, with the thinnest of soles, embracing the foot with a natural line - says JIL SANDER creative director Simone Bellotti - This is my signature in shoe-design”.

The design captures a sense of speed through its sinuous shape, with flowing lines that carry through each detail, from the Formstrip to the sole. The result is a silhouette that feels both precise and dynamic, grounded in control yet built for motion.

The K-Street merges references from across sport and athletic disciplines, combining an upper inspired by an archival PUMA running spike, the H-Street, with a sole drawn from the world of karate, giving the silhouette its name. The model is offered in two material executions and three colorways: perforated suede in matte bronze, beige canvas, and electric blue nylon with contrast suede detailing. Co-branded elements include JIL SANDER branding, alongside PUMA’s leaping cat on the heel.

Rooted in a simplistic design language, the house of JIL SANDER captures a unique sense of purposeful minimalism, continuing a collaboration that reflects an ongoing exploration of contrast, where structure meets lightness. First introduced in 1998, the PUMA and JIL SANDER collaboration transformed the intersection of sport and fashion, a legacy that continues to inform this latest release almost three decades later.

The unisex sneaker will be available globally in the suede version at selected JIL SANDER and through retail partners, as well as online at Jilsander.com beginning April, 8th 2026. The blue nylon version will be exclusive to JIL SANDER retail and online channels.

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