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Fifty One East, Qatar’s favorite department store, and Brioni are pleased to announce the reopening of the brand’s shop-in-shop in Doha. Located inside Fifty One East, Lagoona Mall, Level 1, the shop marks the arrival of the new Brioni store concept in the Middle East.

Spanning across more than 130sqm, the new store emphasizes the brand's effortless style through a contemporary design anchored in the house’s heritage. The exquisitely designed shop is made out of Rosewood to evoke the origins of the brand linked to the city of Rome. It includes areas dedicated to formal wear, leisure wear and accessories offering a remarkable shopping experience.

Clients visiting the new shop-in-shop are invited to discover Brioni’s Fall/Winter 19 collection that brings forward the idea of masculine sophistication with its color palette of neutral tones - whites, greys with touches of light blue and accents of rusted notes.  The collection introduces the Primo suit, a new slender slim-fit silhouette in a contemporary expression of the signature Brioni tailoring.

To mark the reopening, Fifty One East recently hosted a Bespoke event in the presence of Brioni Master Tailor providing an exceptional customer service to its discerning clientele.

About Brioni

Founded in Rome in 1945, Brioni is recognized as the world’s most prestigious menswear luxury house. Under the leadership of CEO Fabrizio Malverdi, Brioni develops and manufactures sartorial ready- to-wear, leather goods, shoes, eyewear and fragrance. A cornerstone of the company’s identity is the Bespoke service, entirely custom made garments with an unparalleled level of craftsmanship. 

Brioni products are distributed globally through directly operated boutiques and a network of selected department and specialty stores. The company is part of Kering, a worldwide leading luxury and lifestyle group.


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